Lighter Coffee launches at Costa

- One of a number of new and exciting products to be launched this year

February 6, 2011- Dubai, UAE: Leading coffee brand Costa Coffee, announces the UAE launch of its newest coffee offering – Costa Light. A combination of fresh skimmed milk and the brand’s signature Mocha Italia blend, the Costa Light offers coffee lovers a highly anticipated smooth and mellow alternative to traditional coffee based drinks.

The Costa Light takes a new approach to coffee making by frothing Costa coffee together with fresh skimmed milk in the same jug. The result is a product that is both lighter in flavour and in caffeine than Costa Lattes and Cappuccinos.

Eric Hughes, General Manager, Costa Coffee UAE, explains: “Costa Light still contains the same premium Mocha Italia blend coffee our clients have come to expect from our products, but with the added benefits of a mellower flavour and deceptively rich texture, despite being made with skimmed milk.  Our new hand-crafted technique is innovative and results in a unique product for our customers.

“We have learned that even dedicated coffee drinkers often enjoy a lighter alternative, and for our less ‘experienced’ coffee drinkers, the flavour is subtle and smooth.”

Costa Light is one of a number of new and exciting products due to launch this year by Costa - and as is the case with all Costa drinks – offers customers the opportunity to customize it to their own preference with a variety of milks, and regular and sugar free flavoured syrups.

“The modern consumer is more selective than ever before, and at Costa, we have prepared to go the extra mile to exceed expectations. Costa Light is one of the many ways Costa caters to the ever changing needs of its customers,” explained Mr. Hughes.

Costa Light was first launched across the UK in July 2011, with overwhelming success. The UAE is the first international market to launch the drink.
Costa Light is now available at all 84 Costa outlets across the UAE.
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About Costa:
Costa was founded by Italian brothers Sergio and Bruno Costa in 1971.  Just 1% of the world’s production of coffee is good enough for us to choose from. Only the very best coffee available can go into creating the unique taste and aroma of our Mocha Italia blend.

Costa Coffee was the first coffee shop chain to commit to sourcing beans from Rainforest Alliance (RFA) Certified farms. All Costa coffee comes from 100% RFA certified farms*.  Costa was the first coffee chain to control the whole coffee making process from start to finish – we source, store, blend, roast, grind and pour all our own coffee. No one else is involved.

Costa is expanding at pace internationally – at present the company has more than 2,000 stores in 25 countries:Bahrain, Bulgaria, China, Cyprus, Czech Republic, Egypt, Greece, Hungary, India, Jordan, Kuwait, Latvia, Lebanon, Montenegro, Oman, Portugal, Poland, Qatar, Republic of Ireland, Russia, Saudi Arabia, Serbia, Syria, United Arab Emirates and the United Kingdom.

The Costa Foundation was set up in 2006 to give something back to the communities within the countries from which Costa sources its coffee beans. The Costa Foundation works with an independent charity partner, Charities Trust, and is operating under the auspices of Charities Trust’s registered charity number 327489.
Costa is part of the Whitbread family of brands.
* Excluding India, who source locally.