Media Rotana Cancer Awareness

World Cancer Day is a global observance that helps raise people’s awareness of cancer and how to prevent, detect or treat it. We at Media Rotana supported this cause. 

Media Rotana General Manager, Mr. Rabih Melhem participated with his team in this event as part of Media Rotana Corporate Social Responsibilities and supported the awareness campaign on Saturday by wearing the pink ribbons.

Cancer is a leading cause of death around the world, according to WHO, which estimates that 84 million people will die of cancer between 2005 and 2015 without intervention. Low-income and medium-income countries are harder hit by cancer than the high-resource countries. It is essential to address the world's growing cancer burden and to work on effective control measures.
World Cancer Day is part of the World Cancer Campaign, which responds to the Charter of Paris adopted at the World Summit Against Cancer for the New Millennium on February 4, 2000. It called for a strong alliance between researchers, health-care professionals, patients, governments, industry partners and the media to fight cancer.

The Charter of Paris designated February 4 each year as World Cancer Day. UICC is responsible for coordinating World Cancer Day globally. It receives support from various partners and organizations, including the World Health Organization, the International Atomic Energy Agency, and other international bodies. UICC organized the first World Cancer Day in 2006.
People, businesses, governments and non-profit organizations work together on World Cancer Day to help the general public learn more about the different types of cancer, how to watch for it, treatments and preventative measures. Various activities and events include:

§    Television, radio, online and newspaper advertisements and articles that focus on the fight against cancer.
§    Nationwide campaigns targeted at parents to help them minimize the risk of cancer within their families.
§    Breakfasts, luncheons or dinners aimed at raising funds for cancer research or projects that help to fight cancer. Many of these events feature keynote speakers or video presentations.
§    Public information booths featuring information kits, fact sheets, booklets, posters and other items that promote the cancer awareness, prevention, risk reduction, and treatment.