I come with 14 years of communication background the majority of which is in Digital Communication. I’m Ahmed bin Mohamed, a communication personal who believes good communication starts by seeking your audience's needs.
Currently, I'm holding the position of Communication Manager at The Africa Institute in Sharjah which is a higher education institute headed by H.H Shikha Hoor Al Qasimi. the Africa Institute is a one-of-a-kind research hub in the MENA region that will offer Ph.D.'s and Masters degrees in African Studies and African Diaspora.
During my time with The AI, I developed the institute's communication strategy focussing on the Digital Communication side. utilizing my extensive experience in digital media in its all kind of forms and channels, I managed within 4 months to increase the Africa Insititute digital presence by 30% compared to the same time last year. That's beside, establishing communication procedures and processes and establish a good relation with media agencies to fulfill the assigned KPI's.