A committed Marcom professional for 10 years with rich cross-domain experience across Entertainment & Leisure industry to curate integrated plans that strengthen brand equity. A high adversity quotient and strong foundation in GTM strategies leverage hybrid campaigns in markets within the Gulf, India, and Europe to develop and nurture collaborations. Skilled in digital, linear, and other media communications to reinvent value propositions enabling sales. Based on trends and data, drive business growth through segmentation, velocity & customer retention. Successfully collaborated to ideate with cross-cultural teams in globally matrixed organizations.
December 2020 - August 2022
S.P. Jain Global School of Management, United Arab Emirates UAE
May 2022 - May 2022
University of Bocconi, United Arab Emirates UAE
April 2019 - December 2019
MICA, United Arab Emirates UAE
May 2010 - June 2011
K.J. Somaiya College, India
July 1990 - July 1996
Mithibai College, India
2021 - 2022 (1 Year)
FLYZONE TRAMPOLINE PARK, United Arab Emirates UAE
Create the GTM strategy. Strategize and implement standalone campaigns to redefine park capacity and product mix for B2B2C. Leverage collaborations to drive revenue generation strategies through ARPU, velocity, and value-added pricing. Create touchpoints, POSguidelines, collateral designs, content buckets, brand personality, AV films, and SNS audit reports. Train CS & sales team to conduct customer sentiment analysis enabling promotion strategies. Prepare agency briefs, OOH commissioning, BTL activations and events.2021 - 2021 (0Months)
AURUM FOODS, United Arab Emirates UAE
As a consultant, implement the Brand strategy to craft B2B promotional strategies and collaterals for successful new market penetration through aggregator reviews, buyer and seller meets, demos and sampling. Introduce product range & packaging whilst mapping competitors. Devise tactical campaigns and personalized corporate gifting solutions enabling B2C growth.2019 - 2020 (1 Year)
C&C ALPHA GROUP INVESTMENTS, United Arab Emirates UAE
Leverage specific value recommendations to drive the Group's branding, visibility, and positioning in hospitality (Mercers' 8dimension framework) and aviation (objective-based thought leadership) for all stakeholders – internal and external.2015 - 2018 (3 Years)
V-TAC INNOVATIVE LED LIGHTING, India
Leverage market research and competitor mapping to identify product gaps to review specifications and requirements for projections and pricing. Support media strategy through various ATL & BTL mediums, trade marketing, and content marketing. Prepare retailer incentive programs, sales pitches, brochures, catalogues, flyers, EDM campaigns, press releases, booth design, and branding opportunities for exhibitions.2013 - 2015 (2 Years)
PIONEER CHANNEL FACTORY, India
Based on consumption and distribution analysis, successfully actualized the reach with the content strategy for Mtunes HD, 1st High- Definition music channel in India. Create next-generation content and promotion campaigns to build the brand and achieve #2 rank by TAM within one year with 10,000+ B2B accounts pan India.2010 - 2013 (3 Years)
TIMES NOW – TIMES TELEVISION NETWORK, India
Writing, Copy-Editing, Packaging, Dubbing, and Anchoring from the current affairs desk.