The Challenge is On! Dubai Fitness Challenge Brings Free Fitness Events and Activities to the City

• Free fitness events, health and wellness programmes and virtual sessions now in full swing for Week 1 and Week 2 of the Dubai Fitness Challenge 2020
• Prior booking essential for all activities and sessions

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Dubai, United Arab Emirates, 05 November 2020:Dubai Fitness Challenge (DFC), the annual citywide celebration of all things fitness, has kicked off in full swing for its fourth edition with an action-packed calendar of free events, sports activities, health and wellness programmes and virtual sessions. It has never been easier for people of all ages, abilities and levels to find the motivation to keep moving, discover a passion for fitness and commit to 30 minutes of daily activity for 30 days.

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NEW IN 2020

Lace-up and get ready to celebrate your personal best with the city's biggest, free-to-enter, fun run theDubai Run presented by Mai Dubai. To help everyone put their best foot forward, six28-day training programmeshave now been launched, specially curated by some of the regions leading professional coaches and athletes. Join Manal Rostom, Tania Lolla Kaddoura, Abdullah bin Hajjar, Luke Mathews, Lee Ryan and Luke Gaffney as they lead participants every step of the way with their training guides for 2km, 5km and 10km distances.

Training programmes are free to access on the DFC website.

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For those looking to make their sightseeing adventures more invigorating, free, weekly guidedDubai Running Toursprovide a unique, on-foot perspective of iconic landmarks and scenic locales across the city. Organised in partnership with Arabian Adventures and sports brand ASICS, choose from three different routes with varying difficulty levels an exciting, self-guided, 3km treasure hunt style quest in the Dubai Creek area; a 5km fun run around Burj Lake in Downtown Dubai; and an advanced 10km beach run along Kite Beach.

Tours across 5km and 10km are available every day at 6am. Self-guided, 3km, tour can be accessed forfree on the Questo city explorer mobile game.

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FLAGSHIP ELEMENTS

Make the most of the sun, sand, sea and surf at theDP World Fitness Village Kite Beach. Fifteen distinct zones provide a plethora of activities and experiences for all ages from intense HIIT workouts and family fun at Aqua Park, to volleyball games and beach football kickabouts. New this year are exciting trampoline workouts at Fitbit Rebounder, with a resident instructor on hand at all times. There's also a dedicated DP World womens fitness pavilion, with facilities dedicated to women-only workouts.

DP World Fitness Village Kite Beach welcomes visitors from 2pm-11pm on weekdays; and from 7am-11pm on Friday and Saturday.

TheEmirates NBD Fitness VillageAl Khawaneejcelebrates the benefits of pedalling your way to health, with an array of bikes available for half-hour slots. Daily group classes, open workouts, junior bootcamps, functional training, low climbing walls and parkour obstacles also promise lots of fitness fun for the whole family. Dedicated workout programmes for ladies are also available at the upgraded DP World womens fitness pavilion.

Emirates NBD Fitness Village Al Khawaneej welcomes visitors from 4pm-11pm, Saturday to Wednesday; and from 4pm-midnight on Thursdays and Fridays.

TheMai Dubai Fitness Village Festival City Mallis set to be the newest adventure spot for the whole family when it opens on 6 November. The centrepiece of the Village will be The Arch, a giant state-of-the-art multi-purpose iconic venue. The attraction will host four adrenaline-fueled activities - a 9-meter-high outdoor climbing wall, a tandem 250-meter zipline that takes you alongside the iconic Dubai Festival City fountain, a 4m and 6m bag jump, two quick flights and the regions largest mobile pump track. In addition, four exciting activity zones with football, basketball and a workout stage will entertain and excite one and all.

Mai Dubai Fitness Villages Festival City Mall will welcome visitors from 6 November, from 2pm-10pm, Sundays to Wednesdays; 2pm-midnight on Thursdays; and 12noon-midnight on Fridays and Saturdays.

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COMMUNITY-FOCUSED FITNESS

To spark the active spirit amongst even more people across Dubai and provide participants with the chance to experience free-to-attend activities within close proximity, DFC is introducingten Fitness Hubs. Residents can access a wide spectrum of free activities, specialised zones, professional trainers and world-class facilities. Over the next two weeks, the below fitness hubs will be active:

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Dubai Fitness Challenge will also unite the city with diverse fitness and wellness events from the return of theOMEGA Dubai Moonlight Classicand theJLL Triathlon Series Race 2to plenty of ways to take a break from shopping and work up healthy sweats at malls across the city.

Here's what else to look forward to during the first and second week of DFC 2020:

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VIRTUAL FITNESS

For those looking for premium fitness content and trusted information to craft their individualised fitness programmes, the return of DFC's "Find Your 30"virtual content hub means anyone, anytime, anywhere can stay motivated throughout the month. There's plenty in store for the kids too, with custom workout content from PJ Masks, Dubai Parks and Resorts, IMG Worlds of Adventures and EA Sports FIFA 21. The free-to-access, one-stop destination can be accessed on the DFC website.

The hub also features "Etisalat City is a Gym", a personal training buddy that manifests as a virtual map of the city. 30 free zones are highlighted at different venues, with each location housing a special QR code. Upon scanning, participants are directed to a 30-minute workout video unique to that location, crafted by leading fitness instructors.

DFC participants can also unlock free, 30-day access to leadingglobal fitness apps. Fitbit Premium, NEOU, Steppi, Sweat, Sworkit, Daily Burn, FIIT and Les Mills on Demand are on hand to help guide users along the path to better health and wellness.

To truly keep at-home fitness in check, more than200, daily, online live virtual sessionsare also available for free on the DFC website, hosted by Studios TV and Find Fit be it HIIT, Yoga, indoor cycle, Barre or Pilates.

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SAVE BIG

DFC is bringing the best deals to town across brands covering sports goods, health products and more. Mark your calendars for Beat the Clock deals across Rivoli, Rivoli EyeZone and Hour Choice stores. Each in-store offer is time-bound, taking place for select hours on a given day only. Head over for fantastic discounts on top luxury sports eyewear and watches from brands like Longines, Tissot, Timberland, Puma and Adidas - to name a few. What's more, AED60,000 of Rivoli Gift Vouchers are up for grabs in prizes, with 30 lucky shoppers standing a chance to win between AED1,000 to AED5,000 during the promotion.

Register now and commit to 30 minutes of activity for 30 days during DFC 2020. Access full details onwww.dubaifitnesschallenge.com.

The entities helping DFC strengthen the spirit of the community this year include organisers Dubai Tourism and Dubai Sports Council; presenting partners DP World, Emirates NBD and Mai Dubai; association partners Dubai Chamber, Dubai Festival City, Dubai Municipality, Emirates, Fitbit, Etisalat and Shamal Kite Beach; official partners Arabian Radio Network (ARN), Aster Hospitals and Clinics, Barakat, Daman, IMG World of Adventures, Shield ME and Talabat; and government partners Event Security Committee, Dubai Health Authority, Dubai Knowledge and Human Development Authority, Dubai Police, Ministry of Education and Roads Transport Authority (RTA).

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For more information, see:

Facebook:www.facebook.com/dubaifitnesschallenge

Instagram: @dubaifitnesschallenge

Twitter: @dxbfitchallenge

Hashtag: #Dubai30x30

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About Dubai Fitness Challenge

The Dubai Fitness Challenge (DFC) is an initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai. DFC has been created to motivate the people of Dubai to adopt an active and healthier lifestyle and commit to 30 minutes of daily activity for 30 days. Running from October 30 to November 28, 2020, DFC encompasses all forms of activity, in an action-packed calendar of virtual and physical sessions, to make fitness accessible and easy for all. This years programme will have the highest standards of safety precautions and social distancing measures in place to ensure Dubais residents and visitors can stay connected and safe.