Aparium Hotel Group Named MMGY NJF as Agency of Record for Public Relations
Luxury lifestyle brand taps leader in hospitality marketing for the representation of its growing portfolio of independent hotels
New York, NY (March 11, 2020) – MMGY NJF, the North American public relations, social and experiential marketing brand of MMGY Global, has been named the public relations Agency of Record for Aparium Hotel Group and its diverse collection of award-winning boutique properties across the U.S (Detroit Foundation, Detroit, MI; Hewing Hotel, Minneapolis, MN; Pontchartrain Hotel, New Orleans, LA, Crossroads Hotel, Kansas City, MO; Hu Hotel, Memphis, TN). Aparium Hotel Group consists of nine hotels currently in operation and will soon debut six long-awaited properties.
Led by co-founders Kevin Robinson and Mario Tricocci, former co-developers, owners, and operators of the highly acclaimed Elysian Hotel in Chicago, IL, Aparium Hotel Group creates memorable stays and cultural connectivity in distinct yet underserved markets – serving as important catalysts in the resurgence of many great American cities. The hotels feature elevated services and amenities with locally curated food and beverage programming, celebrating the entrepreneurial spirit of each community and ultimately ingraining themselves into the fabric of the cities they inhabit.
MMGY NJF will be responsible for building consumer brand awareness among mainstream audiences, leveraging Aparium’s robust development pipeline and six imminent openings.
“We are eager to work with MMGY NJF to tell the Aparium evolution story,” said Joe Aguilera, Executive Vice President, Marketing and Communications. “As we look toward this exciting next chapter, we are highly confident that NJF is the right partner to help us forward.”
About MMGY NJF
MMGY NJF is the North American public relations, social and experiential marketing brand of MMGY Global. MMGY Global is the world’s largest and most integrated global marketing firm with more than 38 years of experience in the travel, hospitality and entertainment industries. The award-winning agency maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. MMGY Global is the author of acclaimed industry research (including the Portrait of American Travelers®) that identifies the habits and preferences of travelers – insights that serve as the foundation for its marketing strategy. For more information, visit www.njfpr.com or www.mmgyglobal.com.
Mohamed ALMarasy
Kuwait City, Kuwait