Visit Greater Palm Springs Launches Economic Development Website to Support Regional Growth and Investment

Rancho Mirage, CA — Visit Greater Palm Springs (VGPS) is proud to announce the launch of the new Greater Palm Springs Economic Development website, LiveWorkGPS.com, a comprehensive resource that highlights the region’s diverse business ecosystem, investment opportunities, and commitment to long-term economic growth across its nine cities.  

Developed at the direction of the Greater Palm Springs Joint Powers Authority (JPA) and in close collaboration with each city’s leadership, the website reflects more than a year of research and stakeholder engagement. It marks a strategic evolution in VGPS’s role, expanding beyond tourism marketing to support a unified regional vision for innovation, quality of life, and economic resilience. 

“This launch is a major milestone in the region’s ongoing commitment to growth and diversification,” said Scott White, President & CEO of Visit Greater Palm Springs. “By showcasing the strengths of all nine cities, and the spirit of collaboration that unites them, we’re inviting the world to discover Greater Palm Springs not only as a visitor destination, but as a place to live, invest, and thrive and shine.” 

9 Cities, One Shared Vision 

The Greater Palm Springs region, encompassing Palm Springs, Palm Desert, Cathedral City, Rancho Mirage, Indian Wells, La Quinta, Indio, Desert Hot Springs, and Coachella, as well as communities of unincorporated Riverside County and five tribal nations, is becoming a magnet for entrepreneurs, innovators, and businesses seeking an ideal balance between opportunity and lifestyle. With a growing reputation for excellence in healthcare, higher education, sustainability, creative industries, and agriculture, the region is well positioned for smart and inclusive growth. 

The new economic development site serves as a gateway for potential investors, businesses, and talent, offering city-specific resources, regional data, and real stories of innovation and entrepreneurship. 

“This platform was designed with alignment at its core,” said Sean Smith, Director of Economic Development for Visit Greater Palm Springs. “It reflects input from city, county, and tribal partners, industry leaders, and community stakeholders, and provides a starting point for businesses to discover how each city in our region can support their goals.” 

A Region Committed to Thriving Together 

By centralizing resources and elevating the story of Greater Palm Springs as a hub for both business and quality of life, the new site allows each city to shine while reinforcing the collective strength of the region.  

“This initiative speaks to what’s possible when our cities come together with a shared purpose,” said Waymond Fermon, Chair of the JPA Executive Committee and City of Indio Councilmember. “We’re proud to partner with the other Coachella Valley cities to ensure our region is not only welcoming visitors, but also entrepreneurs, innovators, and families looking to build a future here.” 

The website at www.LiveWorkGPS.com, invites those looking to grow, relocate, or launch their ventures to explore relocation resources, local incentives, sector overviews, and more. From vibrant downtowns and cultural districts to business parks, wellness corridors, and educational hubs, Greater Palm Springs offers a wealth of opportunity for those ready to build something extraordinary. 

About Greater Palm Springs Economic Development

Greater Palm Springs Economic Development, an initiative of Visit Greater Palm Springs, works in partnership with the region’s nine cities, Riverside County, and tribal communities to support long-term economic growth and community sustainability. The initiative promotes business investment, innovation, and job creation while aligning with efforts to build a strong, resilient workforce. With a focus on quality of life, inclusivity, and regional collaboration, Greater Palm Springs is committed to shaping a vibrant future—one where people and businesses thrive together. Learn more at www.LiveWorkGPS.com.