W South Beach Appoints New Head of Sales and Marketing and New Director of Programming

MIAMI BEACH, FL (March 22, 2022) – W South Beach announces new additions to its management team, Isabel Gracia as Director of Sales and Marketing and Constanza Montalva as Director of Programming.

Isabel Gracia will oversee W South Beach’s sales and marketing team to continue to drive sales and revenue growth, after W South Beach’s most successful year since opening in 2009. Gracia will lead sales initiatives and targeted audience engagement developed through creative marketing campaigns, W brand initiatives, and network management.

Gracia, known for developing long-term dynamic partnerships for leading hospitality brands, brings more than 20 years of sales and marketing experience to W South Beach. She’s worked with top luxury hotels throughout her career including Dorado Beach, a Ritz-Carlton Reserve, Zadún, a Ritz-Carlton Reserve, The Raleigh Hotel, Gansevoort Hotel, and the One and Only Ocean Club. Prior to joining the W South Beach team, Gracia was the Director of Sales and Marketing at Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico where she successfully opened and re-launched the hotel following Hurricane Maria. In 2019, Gracia won the regional sales and marketing President’s Circle Award for outstanding record revenue and satisfaction scores.

"After W South Beach’s $30 million renovation and new look and feel, my goal is to raise ADR by 20% this year,” said Isabel Gracia, Director of Sales and Marketing at W South Beach. “We want to continue to reflect the evolution of Miami and W South Beach with our improved rates, offerings, and guest experiences.”

Constanza Montalva, a Miami trailblazer with more than 10 years of marketing, events and sales experience, joins the team as Director of Programming where she will lead W South Beach’s programming events and brand partner activations. Montalva who’s helped redefine experiential programs throughout the Magic City will also work alongside the sales and marketing teams for creative campaigns. She’s recognized for driving results and brand success for Aurora Anguilla, Casa Dragones Tequila, Ferragamo, Zadig & Voltaire, and high-end, ultra-luxury new developments in Miami led by the Douglas Elliman South Florida team including Arte and Monad Terrace by Jean Nouvel.

“I am looking forward to increasing awareness on W South Beach’s new look and feel through the programming initiatives we have planned,” said Constanza Montalva, Director of Programming at W South Beach. “One of our biggest programming initiatives this year will be a residency program called 'The Residency at WSB'. This ongoing partnership initiative will be composed of seasonal happenings led by the best in fitness, wellness, design, art, and food and beverage. The Residency at WSB will also include daily programming for hotel guests such as cigar chats, spirit tastings, outdoor movie screenings, kids programming, cooking demonstrations, workshops led by industry leaders, and much more.”

The W brand’s most profitable US property and an oceanfront landmark, W South Beach reopened in November 2020 after a $30 million renovation of its guest suites, new spa, Away Spa, and leisure spaces, designed by Urban Robot Associates. The renovation embodies the culture and sophistication of the ever-evolving Miami without abandoning its signature edge factor. Along with the renovation, W South Beach debuted a refreshed art collection, valued at $100 million and curated by part-owner Aby Rosen from his personal collection. The collection includes 21 original Warhol’s, three of which are a collaboration between Andy Warhol and Jean-Michel Basquiat. Fully integrated with the W Brand lifestyle experience, each guest at W South Beach receives a dedicated W Insider, available 24/7, who will take care of whatever, whenever (literally) from dinner reservations, grocery delivery, drivers, yacht charters, and more.  

W South Beach is home to the opulent MR CHOW, which is known for their authentic Beijing cuisine; RWSB (Restaurant W South Beach) an American eatery led by Executive Chef Vincenzo Scarmiglia; LIVING ROOM BAR, a mixology Mecca; IRMA’S, an outdoor oasis and craft cocktail outpost; WET, featuring two alluring swimming pools and newly renovated stylish cabanas; 10,000-square-feet of ultra-modern meeting and event space; FIT, its state-of-the-art fitness center and SWISH & SWING, a rooftop basketball court and tennis court. To find the latest in fashion, guests are able to shop at The Jennifer Miller x W the Store in the lobby.