- Responsible for the overall operations of multiple outlets across UAE and event management for all outdoor catering. This includes all day-to-day operations forecast for sales and controlling expenses. Ensuring consistency of food, level of service and SOPs are always followed.
- Directly responsible for P & L of the group and creating annual budget and updating the management with the financial situation of the business.
- Responsible for staff recruitment, appraisals, training, motivation & promotions. Consistently identify innovative processes and procedures for quality improvement operations.
- Monitoring the operations and performance of all the outlets by analyzing KPI reports on periodic basis. Developing and evaluating services, processes and procedures which exceeded guest expectations. Analyzing the monthly P&L Reports and assist the Outlet Managers to set the P&L Action Plans to provide solutions to improve problem areas and assists in implementing corrective measures.
- Ensuring opening of new outlets within the timeframe and in accordance with the brand operating standards, starting from the market survey of potential locations up until the smooth running of operations.
- Responsible for increasing revenues through strategic marketing and sale initiative with on-line ordering platforms – Zomato, Talabat & Deliveroo. Rolled out daily, weekly and monthly marketing strategy and promotions for SEM, SEO, PPC and SMS. Effectively monitored the ROI from each promotion individually and subsequently laid direction for the next promotions.