Asst. Marketing Manager

Salary Details

Salary Description: attractive salary and benefits

Job Description For Asst. Marketing Manager

A Asst. Marketing Manager helps to increase exposure through social media platforms and work alongside a specialized team to reach your brand's goals.
 
Responsibilities
• Under the supervision of the Head of Digital Marketing create the hotel media and marketing plan. Play a significant role in developing the hotel Marketing budget and maintain budget control.
• Under the guidance of the Head of Digital Marketing create and implement all Marketing activities. Plan, coordinate and implement direct marketing, both on- and offline.
• Create, coordinate and maintain give-aways and collateral.
• Ensure picture storage and distribution systems are maintained. Provide content and images for websites according to Corporate Identity.
• Ensure compliance with Corporate Identity guidelines. Act as brand custodian for hotel brand.
• Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds.
• Coordinate between hotel and Corporate Marketing and agencies whenever necessary.
• Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
• Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
• Liaise with F&B department to promote F&B outlets. Pro-actively promote Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
• Keep up with the latest social media trends, identify new social media tools and find real-time online conversations. Social Media Managers must have an understanding of the trends and techniques of social media as well as the company’s online presence to effectively handle social media marketing.
• Monitor and review the response rates in order to improve and take corrective measures (where applicable).
• Maintain guest database for mailings.
• Working with content manager to develop social media marketing campaigns
• Interacting with customers and other stakeholders via the company’s social media accounts
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
 
Qualifications
• 2-3 years of social media management experience
• Bachelor's degree in business, marketing, journalism, public relations or related field
• Professional certification in Social Media Marketing strongly preferred
• Proficient using multi-social posting programs such as Hootsuite and HubSpot
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
Please apply online with your CV urgently.