CRM Manager - 1 year fixed-term contract

Salary Details

Salary Description: Competetive Salary Offered

Job Description For CRM Manager - 1 year fixed-term contract

Accor Hotelservices UK & Ireland

CRM Manager - 1 year fixed-term contract

We are worldwide Augmented Hospitality leaders, the best at what we do. Heartists is what we call ourselves, generous, passionate, attentive and free, whether we are welcoming guests, connecting with our peers or serving others.

Our entire Accor estate expands across the world. With over 300,000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose and explore the endless opportunities in store.

Join us in our CRM and E-Commerce Team as CRM Manager and be a part of the best. This is a great opportunity and one that will surely add some summer sunshine to your next career move!

You will be responsible for the full execution and performance of the B2B & B2C Relationship Marketing activities within your designated customer segment, across the Northern European market, spanning 31 countries. You will take care of all operational CRM/GRM-activities, including email marketing, APP push notifications and SMS messaging - for both the regional, local and global sending's - the lifecycle emails as well as (re-) activation of inactive customers.

Still interested? Here are some additional details about the role:

1. You will take care of all day-to-day operations for our Guest Relationship Marketing-activities for a designated customer segment across the Northern European region
2. You will manage and coordinate our agencies and copywriters to create target group-relevant content, according to our customer segmentation strategy, brand TOV and -guidelines
3. You will ensure a continuous performance measurement and subsequent improvement of various KPIs such as success rate, opening rate, click rate, reactivity rate, conversion rate and revenue
4. In addition, you will establish regular A/B testing within our ICP schedule to help further foster a "test & learn"-approach within our team
5. You will support translation and validation activity across all web levers and languages
6. Furthermore, your will proactively coordinate and exchange with other teams within the Sales- and Marketing-organisation, particularly with eMerchandising, SEO & Content Management, the different Brands, Marketing, Loyalty, Revenue Management, BI, Sales and E-Commerce.

Your profile? A strong analytical mind-set, with a minimum of 2 years' experience within the CRM/GRM, Loyalty and/or Marketing field. You are a strong communicator with a customer-centric approach and great organizational skills. Ideally, you also have some experience within the Tourism and/or Hospitality sector and have a degree in Business, with a focus on Marketing and/or Communications.

Knowledge of tools such as Google Analytics, PowerBI, Tableau as well as common E-Mail Provider Tools, such as Salesforce Marketing Cloud or Adobe Campaign will be a big advantage as well. Being fluent in English, you ideally also speak another major European language, e.g. Dutch, German, Polish and/or Russian!

To acknowledge your hard work, loyalty and commitment to us, we offer an extensive benefits package; competitive salary, bonus, season ticket loans, subsidised gym membership, private medical healthcare, pension, and of course complimentary hotel stays (to name a few).

Your Accor experience begins now, so if you are entrepreneurial, a great multi tasker, eager to learn and an all-round superstar then we want to hear from you!