Customer Relationship Management & Content Executive, Southeast Asia, Japan & South Korea

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Customer Relationship Management & Content Executive, Southeast Asia, Japan & South Korea

AAPC Singapore Pte Ltd - Singapore Corporate Office

An exciting opportunity has now become available for a CRM & Content Executive to join our Accor Southeast Asia, Japan & South Korea Digital team.

Experience the world of content marketing first-hand as you work on content creation, campaign generation and database management. You will be responsible for the team effort in keeping our members and subscribers engaged with the ALL - Accor Live Limitless loyalty programme and also get the opportunity to work on a range of exciting campaigns across 6 dynamic markets. The role reports to the Senior Manager, Customer Engagement Marketing for Southeast Asia, Japan & South Korea.

WHAT YOU WILL BE DOING:

Job Purpose

This position is responsible for coordinating CRM campaigns and supporting the Senior Manager, Customer Engagement Marketing with implementing the emailing and CRM strategy with the objective to retain existing customers, acquire new customers and drive loyalty member communications across Southeast Asia, Japan and South Korea (SEAJSK).

Primary Responsibilities

• Execute emailing campaigns as well as app notification campaigns (omnichannel) to the ALL member and subscriber database, hotel, brands and B2B databases
• Optimize and provide technical validation of email marketing campaigns with hub country teams
• Maintain updated emailing calendar and support the planning of all CRM activities
• Update targeting criteria in audience management tools to boost performance platforms
• Responsible for validation of emails set up by Singapore FRS hotel teams (in Responsys)
• Responsible for the creation and execution of Singapore email communications
• Support Senior Manager, Customer Engagement Marketing with reporting and data analysis
• Monitor CRM trends across hospitality & e-commerce industries
• Help to define the Customer Engagement strategy based on local trends, guest expectations and content trends

• Work with the SEAJSK teams on communication approach and content creation for key regional loyalty and marketing and partnership campaigns
• Repurpose existing video and magazine content for amplification purpose on Digital platforms
• Occasionally oversee local content contributions on geolocalised ALL.Accor.com and brands websites
• Support the Digital team with campaign integration through all channels and levers
• Support change management and implementation of new CRM strategy

• Bachelor's Degree in Digital Marketing / Marketing / Business Management
• Minimum 3 years of relevant experience
• Experience in managing acquisition & loyalty activation / retention campaigns
• Experience in website analytics, loyalty and acquisition marketing
• Excellent communication and copywriting skills
• Excellent analytical skills with experience of delivering reports and recommended actions
• Effective in managing third party agency
• Experience or exposure to Salesforce Marketing Cloud is a plus
• Ability to customize ideas to the audience
• Keen awareness of commercial imperatives

• Based at Accor Singapore Office
• Reports to Senior Manager, Customer Engagement Marketing, Southeast Asia, Japan & South Korea
• Competitive employee benefits
• ALL Heartist card offering discounted rate at Accor Hotels worldwide
• Be a part of a global hospitality community with mobility opportunities