Digital Marketing Executive (under Local contract)

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Digital Marketing Executive (under Local contract)

PULLMAN HANOI HOTEL

Job Description

1- Content Management and Commercial Animation

Direct websites:

- Hotel Factsheet on AH.com and Brand.com: Review on a regular basis hotel's description, pictures and video to improve SEO performance and make sure hotel is sell at its best.

Indirect websites:

- Review hotel's exposure on indirect website (text, jpeg, ranking) and make sure

- hotel is sell at its best.

Hotels Micro-website

- Audit and review micro-website

- Ensure content is updated regularly and implement actions to maximize SEO

- Analyzing reports

Traffic:

- Implement and monitor strategies to drive online traffic to the hotel factsheet on

Accor direct websites and hotel's micro-website

2- Acquisition Marketing

PPC campaigns:

- Review the Accor Regional PPC campaign monthly report.

- Provide recommendations to maximize PPC campaign performance at hotel level.

Display campaign:

- Propose and execute Display advertising campaigns at local level in order to raise

hotel's awareness and promote hotel's offer.

Social Media and online reputation:

- Propose Social Media strategy in line with the key Marketing objectives: Establish a hotel presence on selected platforms in line with the marketing strategy and compliant to the brand DNA.

- Create engaging & relevant content (Text & visuals) in line with the brand DNA; Take part in conversations and answer comments/complains.

- Manage the Social Media Agency if any and drive results.

- Maintain and build close relationships with leading industry related bloggers & web editors in local city & overseas & to maintain regular conversations

- Ensure the Social media policy is implemented for all employees at the hotel.

3- Emailing:

In charge of hotel's emailing strategy

- Monitor hotel's database and make sure it is clean and well segmented

- In charge of hotels' E-newsletter content and loading (via external agency)

- Grow email database by setting up specific actions

- Analytics of reports

Work Experience

Knowledge and Experience

- Bachelor Degree in Marketing/ Business Management or a related field

- Relevant experience in the hotel industry is preferable.

- Strong understanding of current online marketing concepts, strategy and best

- practice

- Minimum of 1 years' experience in E-commerce including SEO, PPC, Display

- campaign, Email marketing, Content marketing and social media.

- Strong analytical skills and data-driven thinking

Competencies

- Good understanding of hotel industry

- Have strong background in multichannel integrated marketing

- Strong understanding of current online marketing concepts, strategy and best practice.

- Ability to understand changing market dynamics, translating them into actionable strategy and implementing the marketing plan accordingly.

- Be revenue focused & be able to implement strategies to support hotel

- Be analytical, be able to present conclusions and make recommendations

- Have very good command of English both written and verbal

- Excellent communication skills

- Ability to handle multiple ongoing tasks with changing priorities

- Ability to work to a tight schedule and deadline

- Ability to demonstrate and convince in the value on investing online

Have a positive, "Can do" attitude

Benefits

* Competitive package of salary and benefit.

* Professional working environment. Care about your career advancement