Manager, Marketing & Communications - South Korea

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Manager, Marketing & Communications - South Korea

AA Korea Hotel Management Co., Ltd. - South Korea

JOB PURPOSE
This position is responsible for providing marketing and communication directions and managing corporate identity to build awareness and engagement with key stakeholders of employees, owners, guests and partners.

He/she will interact with Corporate Offices, Country Teams and in particular Hotels as well as media on all issues affecting the image, integrity and development of our brands and their business potential. They will also be responsible for external and internal communication management.

PRIMARY RESPONSIBILITIES

Corporate communications
- Develop strategic press releases, media angles and share with the local media
- Prepare the local language version of the group's key press release to expose the group's key announcement
- Manage crisis communications to handle media and general inquiries

Provide hotel support
- Prepare templates and resources to support the hotels to build stronger marketing and communication strategies
- Advise hotel teams on marketing and communication procedures, guidelines and protocols
- Advise the hotel Marcomm teams on strategies to respond to media, blogger and influencers, opportunities and events

Key clients management
- Update media and influencer list regularly
- Build up closer and positive relationships with media, partner, and chamber of commerce

Brand management in the country
- Organize brand campaign activations within the country to increase the brand power
- Support revenue increase via the partnership marketing and collaboration
- Advise the hotel teams to adapt the brand programs and create in-hotel activities based on the market trend

KEY INTERACTIONS

Internally

• Vice President Marketing, SEAJK
• Director of Communications, SEAJK
• Vice President Operations, South Korea
• Commercial Director, South Korea
• Hotel General Managers
• Hotel Marketing Communication Managers
• Marketing Manager, Ambassador Hotel Group

Externally

• Marketing and Communications teams in the hotel owning company
• Daily and online media
• Trade and business Publications
• Creative / PR agencie
• Industry partners (Airlines, Credit Cards, Travel Consultants, etc)
• Tourism Organisations

EDUCATION AND EXPERIENCE

- Bachelor degree in Hotel/Marketing/Communication
- 5 to 7 years prior working experience
- Advertising or Marketing or PR Agency experience will be advantageous.
- Demonstrated skills, knowledge and experience in the design and execution of marketing activities and communications activities
- Experience overseeing the design and production of print materials and publications.

OTHERS

- Good interpersonal skills with ability to communicate with all levels of employees
- Service oriented with an eye for details
- Ability to work effectively and contribute in a team
- Good presentation and influencing skills
- Multicultural awareness and able to work with people from diverse cultures
- Flexible and able to embrace and respond to change effectively
- Ability to work independently and has good initiative under dynamic environment
- Self-motivated and energetic