Manager of Digital Messaging, Loyalty, eCommerce CRM

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Manager of Digital Messaging, Loyalty, eCommerce CRM

Warsaw

We are worldwide Augmented Hospitality leaders, the best at what we do. Heartists is what we call ourselves, generous, passionate, attentive and free, whether we are welcoming guests, connecting with our peers or serving others.

Our entire Accor estate expands across the world. With over 300,000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose and explore the endless opportunities in store.

Join us in our eCommerce Team as a Manager of Digital Messaging, Loyalty, eCommerce CRM and become a leader who owns the B2C and B2B Marketing Communications, Loyalty and Sales relationships across the whole Northern Europe region.

Here are some additional details about the role:

• Responsibility for audience strategy and CRM channel performance
• Planning, execution, validation and monitoring of both global and local email activity as well as the ALL (loyalty program) App push notifications
• Creation of Persona Profiles based on CRM customer segmentation and predictive customer behavior
• Continuous performance analysis and measurement of email engagement rates and campaign ROIs
• Introducing new technologies and AI, to create best in class customer engagement through improved targeting, more relevant and successful campaigns
• Responsibility for the restructuring, enrichment and growth of the customer database to support personalised communications, and the use of targets groups for the different stakeholders within Accor.
• Managing and developing a multi-cultural and multi-national team
• Cooperation with all relevant functions, especially Brand, Loyalty, Revenue Management and E-Commerce teams
• Regular A/B testing on sending, copy, images, templates, target groups
• Proactive support and leadership during the roll-out and onboarding pilot phases of new technology and new platforms

Your experience and skills include:

• Minimum of 5 years' experience in CRM, Loyalty and/or Marketing area
• Experience in a team management
• Knowledge of Salesforce and common E-Mail Provider Tools
• Advanced English, any other European language is a plus
• Previous experience in Tourism and/or Hospitality will be an adventage
• Strong communication and organizational skills
• Strong analytical skills with the ability to interpret data to make strategic decisions

What is in it for you:

• Unique opportunity to develop your career with worldwide Augmented Hospitality leaders
• Office with modern design & activity based working concept located in the center of Warsaw
• Package of benefits and perks of working for Accor, including discounts for hotels worldwide, Sports Card and private medical healthcare
• Work in a multi-national team
• Hybrid way of working (3 days in the office + 2 days at home)
• Talent development opportunities
• Corporate Social Responsibility activities

PLEASE APPLY WITH CV IN ENGLISH

Do what you love. Care for the world. Dare to challenge the status quo! #BELIMITLESS