My background includes but not limited to pre-opening, opening, and hotel’s operation. Preparing the lifecycle budgets for CAPEX & OPEX, assets management compliance audits, planning the preventative maintenance and essential safety measures audits, preparing defect analysis and building notices, project management and feasibility studies. Experts in the preparing, monitoring controlling the operational financial budget plan, P&L analysis and action, excel at improving profit margins, sales and marketing tactics and plans. Implementing customer service strategies to drive business development and enhance overall the hotel performance. From overseeing variable and fixed operations and controlling operational costs to spearheading staff hiring, coaching, training and implementing programs to evaluate and develop the team members.
2021 - Present (3 Years)
Signature Hotels Group, الإمارات العربية المتحدة
CLUSTER GENERAL MANAGER2019 - 2021 (2 Years)
Al Waleed Hospitality Group, الإمارات العربية المتحدة
As Cluster General Manager I handled the following hotels: br Park Regis Boutique Hotel Dubai – UAE. br Al Waleed Palace Hotel Oud Maitha, Dubai - UAE. br Al Waleed Palace Hotel Barsha, Dubai – UAE. br Downtown Hotel Apartment, Amman - Jordan. br Lemon Tree Hotel, Dubai – UAE. (PRE-OPENING OPENING) br- Carry out analysis and interpretation of revenue, demand generators, financial reporting, and management data regularly to assess the performance of hotel, and where necessary evolve short and long-term strategies to enhance performance br- Perform on-site property inspection and spot deficiencies in cleanliness, service levels, and property condition with the consultant company and contractors br- Prepare and deliver standard market and operations report weekly, monthly, and quarterly and ensure they are accurate and done timely br- Apply data from company benchmarking systems to improve operating results and best practices br- Maintain current information on demographics; change in demand and supply, and all markets that impact on the performance and positioning of hotel br- Make sure management and other agreements are complied with br- Review and analyze quarterly reporting and annual operating budgets, and provide assistance to finance and accounting team on monthly, quarterly, and annual reporting br- Handled all procurement aspects of FFE and OSE for the new properties. br- Coordinate and supervise the finishing of the interior design for the public areas rooms as per approved drawing and Lemon Tree Hotel standard to accelerate the opening process which was delayed more than three months. br- Prepared and implement an intensive Sales and Marketing Plan to create the brand awareness as Lemon Tree Hotel is not well known in the Dubai Market. br- Prepared the budget plan for the first operating year as per Lemon Tree standard. br- Arranged and update the critical path preopening report on weekly basis and share it with the owner br- Supervised and handled the hiring and recruitment plan for HOD and 2nd in command br- Handled the testing and commissioning process for all MEP machines. br- Furnished the hotel as per Interior design prospects. br- Supervised all official inspections from Civil defense / Fire System, Dubai municipality / HACCP, SIRA and DTCM. br- Handled the mass recruitment open day for all the department to choose the potential right candidate. br- Finalized and furnished the staff accommodation within the budget approved. br- Supervised the staff operational on the job training to secure and maintain high standard of understanding to all job tasks and functionality specially we are using Protel as PMS br- Conduct a mass media promotion before opening br- Opened the Hotel opening on December 19, 2019.2018 - 2019 (1 Year)
Armada Blue Bay Hotel JLT, الإمارات العربية المتحدة
I joined the hotel once the owner decided to operate the hotel on a franchising agreement and run the hotel by himself, though it was in the middle of the season. <br> <br>Hence, we have prepared (Short and Long term) Business Development Plans to work in alliance: <br>As a result of the short-term business development, we have achieved by April 2019: <br>- Maintain YTD Occupancy at 85% with an increase of ADR to be AED369/- <br>- Fixed the FB Operational Cost per cheque is 28%, <br>- Reduce the percentage of the staff tune over, which was over 60%, but after we implement staff benefits program such as career development, incentive plan, and review salaries based on a market survey it has been reduced to 15%. <br>There was a long-term business plan: <br>- Renovate the coffee shop and increase the capacity <br>- Upgrade and renew the furniture of the terrace café Pool bar and create a concept <br>- Upgrade the hotel’s linens as it was too old and they we running in shortage of towels and bedsheets. <br>- Budget plan to create our own laundry department as we have the space within the premises hence we can use it for the hotel operation and for commercial use of the residences in the same cluster as well <br> <br>But the owner did not fulfill his promise to provide the sufficient fund.2016 - 2018 (2 Years)
Stella Di Mare Dubai Marina Hotel, الإمارات العربية المتحدة
Received the hotel as Shell Core with a delay of 4 years to open. <br>- Finalized the interior design for the public areas rooms with the owner’s family (designer) to avoid any delay and reduce variation expenses. <br>- Handled all procurement aspects of FFE and OSE <br>- Carry out analysis and interpretation of revenue, demand generators, financial reporting, and management data regularly to assess the performance of hotel, and where necessary evolve short and long-term strategies to enhance performance <br>- Perform on-site property inspection and spot deficiencies in cleanliness, service levels, and property condition with the consultant company and contractors <br>- Prepare and deliver standard market and operations report weekly, monthly, and quarterly and ensure they are accurate and done timely <br>- Apply data from company benchmarking systems to improve operating results and best practices <br>- Maintain current information on demographics; change in demand and supply, and all markets that impact on the performance and positioning of hotel <br>- Prepared and implement an intensive Sales and Marketing Plan to create the brand awareness in the market. <br>- Prepared a projection budget plan for the upcoming 7 years based on the market inelegant resources and COMP Set Information. <br>- Arranged and update the critical path preopening report on weekly basis and share it with the owner <br>- Created Human resources standard operating procedures for all department, as the company Did not have only HR standard all departmental policy and procedures. <br>- Arranged the hiring and recruitment plan for HOD and 2nd in command <br>- Handled the testing and commissioning process for all MEP machines. <br>- Furnished the hotel as per Interior design prospects (owner’s family) <br>- Handled the mass recruitment open day for all the department to select right employees <br>- Arranged media conference for the opening. <br>- Arranged the Hotel opening in October 2018.2011 - 2016 (5 Years)
Byblos Hospitality Group, الإمارات العربية المتحدة
Handling the Sales Marketing activities in the following hotels: <br>MARINA BYBLOS HOTEL (4 stars – 184 rooms) <br>BYBLOS HOTEL Dubai – TECOM (4 stars – 152 rooms) <br>Capitol Hotel Dubai (4 stars – 151 rooms) <br>Moscow Hotel Dubai (4 stars – 136 rooms) <br>Al Sarab Hotel Dubai (3 stars – 86 rooms) <br>Broadway Hotel Dubai (3 stars – 70 rooms) <br>Build up the business and marketing plan, Rate strategy plan for All Hotels. <br>o Directs all hotels in the development, implementation and achievement of their annual business and budget plan. Provides leadership, guidance and assistance relating to the execution of marketing and sales functions, policies and standards as established by the Corporation. <br>o Capitalizes on Byblos Hospitality Hotels Corporation marketing, sales programs and resources. <br>o Participates in the sales process via customer and partner’s meetings, entertainment and attendance at client and other relevant industry events. <br>o Create, enforced and implement SIX market segmentations in all 4 stars hotels. <br>o Directs coordination of cross-selling, joint marketing initiatives and other hotel/brand synergies to maximize exposure and profitability including agency contact, media planning and hotel communications. <br>o Directs the solicitation efforts of the sales staff through effective oral and written communication while providing strategic direction of rate, date and space commitments for group room sales of the property. <br>o Develops and implements strategic and tactical plans to maintain current base and increase the hotel’s share and penetration. <br>o Directs the preparation of reports pertaining to the operation of the Sales and Marketing Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Booking Report, Sales Meetings and Marketing Meeting Minutes. <br>o Directs the ongoing research of the travel industry local and national market to detect market trends and related information for development of new marketing strategies. <br>o Directs the efforts to improve potential from various existing and new markets2010 - 2011 (1 Year)
Diplomat Hotel & Business Centert, كازاخستان
I moved to Astana in October 2010, to handle a three years old family business 20 floors building, that has a hotel with 100 rooms, 11 floors as a business center, three F&B Restaurants, plus a banquet hall capacity up to 250 pax and two small meetings rooms, the YTD Occupancy was 41% and YTD - ADR 125/-US$.2009 - 2010 (1 Year)
Planet Travel Tours, الإمارات العربية المتحدة
In charge of the outbound operation from (5) five international offices <br> <br>1- Moscow – Russia <br>2- Almaty – Kazakhstan <br>3- Kiev –Ukraine <br>4- Istanbul – Turkey <br>5- Beirut - Lebanon2002 - 2009 (7 Years)
Radisson Blue Resort Sharjah, الإمارات العربية المتحدة
Handled the rebranding process for front and back of the house room departments.2001 - 2002 (1 Year)
Sharjah Continental Resort, الإمارات العربية المتحدة
2000 - 2001 (1 Year)
Holiday Inn Resort Sharjah, الإمارات العربية المتحدة
1999 - 2000 (1 Year)
Holiday inn Downtown Hotel Dubai, الإمارات العربية المتحدة
Task Force team for opening the hotel1997 - 1998 (1 Year)
Al Jubail Intercontinental Hotel KSA, المملكة العربية السعودية
1992 - 1997 (5 Years)
Al Jubail Holiday Inn Resort, المملكة العربية السعودية
1991 - 1992 (1 Year)
International Nile Cruses, مصر
1990 - 1991 (1 Year)
International Nile Cruses, مصر
1989 - 1990 (1 Year)
Ibn Khassib Hotel, مصر