2022 - Present (2 Years)
RAF Hotel & Suites, United Arab Emirates UAE
Functions as the strategic business leader of property pre-opening operations and acts as General Manager. Areas of2022 - 2022 (0Months)
Abu Dhabi Golf & Resort, United Arab Emirates UAE
Conducted research to develop detailed business plans for commercial opportunities and expansion.2019 - 2020 (1 Year)
Ghaya Grand Hotel, United Arab Emirates UAE
Lead and supervise a Sales Marketing team, oversee their day to day sales activities. Set up all sales objectives, action plans and targets (KPOs and KPIs). Evaluate performance of distribution partners and contracted rates (OTA, transient, leisure, tour operator, corporate, consortia, crew, groups, etc.). Oversee the initiation, development, and completion of responses to RFPs. <br> Hired and trained staff and monitors their performance, oversaw scheduling. Demonstrated visible operational leadership and management to the hotel staff. Conducted customer service training classes for incoming seasonal associates and managers. <br> Proven performance track record with over 58,000 room nights booked annually from area top 25 key accounts. <br> Prepared the market analysis reports to understand the market trends, competitions, events and exhibitions to source a new business. <br> Emphasized sales focus on capturing and maximizing cruise-related business; incentive groups; leisure and corporate travel. <br> Established sounds a relationship with major wholesalers and tour operators of Middle East, GCC,CIS, EU, Latin America and Far East. <br> Monitor the E-Commerce rates availability and promotions on OTA’s channels to ensure using the right rate at the right time to drive production. <br> Reviewed all weekly and monthly reports comparing to budges; monitored sales team production to ensure maximum achievement from the monthly target. <br> Increased leisure group segment room night production by 42% and Increased RevPAR by 12% compared to previous years. <br> Successfully develop and launched new hotel website, positioned Ghaya Grand Hotel between the Best 25 Hotels in UAE on Trip Advisor, <br> Received “The Best Sales Team of the Year” and The “Best Five Star Hotel Apartments of the Year” in EMEA region Hospitality Awards.2017 - 2019 (2 Years)
Wyndham Hotels Resorts, United Arab Emirates UAE
Supported General Manager in the implementation of all Policies Procedures specific to Sales Marketing Service and adhere to Wyndham Group Operational Standards and Hotel Policies Procedures. <br> Maximize overall hotel room revenue through development and implementation of effective inventory and pricing strategies based on future demand forecasts, current trends and historical data to drive market share. <br> Formulate and deploy transient/group inventory restrictions and pricing strategies utilizing Projected Strategy analysis and rate strategy analysis in order to maximize revenue from a rate and occupancy perspective. <br> Involved commercial, contractual, and risk assessment as well as a technical response to Invitations to Bid (RFPs) from clients. <br> Managed Media relations and maximized Media opportunities (interviews, reviews, visits, features…). Created rich and creative content that is optimized for search engines. Increased brand awareness in key targeted markets with targeted digital campaigns, localized press stories, and targeted social media communications. Managed budgets and campaign ROI. <br> Organized and managed media events with Top Events Organizers in the region. <br> Increased leisure segment production by 41% and corporate segment production by 28% compare to previous year; RevPAR by 12%. <br> Achieved YTD Budget 2018 during Q3 2018. <br> Received World Wide Award Luxury Travel Guide 2018, receiving the “Luxury Business Apartments of the Year”. <br> Received Award from Trip advisor Certificate of Excellence 2018. <br> Received World Wide Award from Wyndham Rewards 2018 Top Enroller in the EMEA region. <br> Received Award from Agoda Gold Circle Award 2018.2014 - 2017 (3 Years)
Al Mafraq Hotel Resort, United Arab Emirates UAE
EAM (06/ 2015 – 06/2016) br Director of Business Development (05/2013 – 06/2014) br 4D structure at Mafraq Hotel Resort, second line to GM. br br Supported General Manager in the implementation of all Policies Procedures to all Operational Departments. br Overlooking the Sales, Marketing, Revenue, Reservation, Public Relations, Conference and Events (365 Rooms, 6 FB Outlets, Recreation Club and SPA). br Responsible for developing commercial strategy covering all segments and channels to maximize revenue and profit performance of the hotel. br Lead execution of the commercial strategy through management of the revenue management, sales, marketing, public relations teams, and by working effectively with the regional and area support teams. br Structuring and developing the team, identifying high potential members, giving guidance and empowering them, while also laying a development plan for them. br Responsible for successful rebranding of the hotel and launch new hotel website, microsites Hotel’s App, and positioning of the hotel as one of the leading resorts in UAE. br Repositioned the resort under recent new branding and management with focus on market penetration and RevPAR index growth. br Restructured sales and catering staff efficiency, accountability and productivity and realigned market mix for maximizing revenue generation. br Developed marketing /revenue plan and marketing budget to target new hotel branding. br Increased Hotel Net-Profit for 2014 by 125% compared to previous year. br Increased Hotel Net-Profit for 2015 by 120% compared to previous year. Increased RevPAR by 40% over the period of 3 years. br Created the e-Marketing sub-department which increased revenue avg. by 20% YOY: br Received World Wide Award for the best Hotel for 2013 2014 by Trip Advisor. br Received multiple local awards from Abu Dhabi Government. br Received The Gulf News Overnighter Fun Drive Award Jan 2016 for Best Outdoor Hotel Catering.2011 - 2012 (1 Year)
Wyndham Hotels Resorts, United Arab Emirates UAE
Director of Business Development, second line to GM (01/2010 – 12/2012) br br Hired and trained staff and monitors their performance, oversaw scheduling. Demonstrated visible operational leadership and management to the hotel staff. br Lead and supervise a team of Sales; Marketing; Revenue and Reservation departments, oversee their day to day sales activities. Set- up all sales objectives, action plans and targets (KPOs, KPIs, PDPs). Responsible for business strategy and key management issues in the property. Analyzed competitor’s activities, pricing strategy, business trend by market segment/channel/GOB. Supported and trained the team in the upselling and cross selling skills. br Demonstrated visible operational leadership and management to the hotel staff. br Increased Hotel Net-Profit for 2011 by 80% compared to previous year. P L management achieved profitability through revenue growth and cost control. Exceeded company year over year goals resulting in bonus payouts. br Emphasized sales focus on capturing and maximizing business (incentive groups and FIT), leisure and corporate travel. br Established sounds a relationship with major wholesalers and tour operators of Middle East and GCC. br Ensured brand standards and identity are upheld in all communications. Successfully build and launched new hotel website, micro-sites Hotel’s App. br Developed and implemented PR Marketing plans to achieve significant increases in brand awareness. Drafted and/or reviewed English and Russian content (press releases, articles, letters, website content, etc…).Regularly reviewed the website and social media channels. br Organized and managed media events. Responsible of CSR campaigns and sponsorship activities/proposal. Managed relationship with PR and Advertising agencies, overseeing plans for local and international markets.2008 - 2011 (3 Years)
Abu Dhabi National Hotels, United Arab Emirates UAE
Maximize overall hotels rooms revenue for the hotels in the area, through development and implementation of effective inventory and pricing strategies based on future demand forecasts, current trends and historical data to drive market share and revenue performance at all hotels in the area. br Responsible for the corporate Leisure sector, to cross sell the ADNH Properties in Abu Dhabi; Dubai Northern Emirates, 8 Hotels in Abu Dhabi, 2 Hotels in Dubai and 3 Hotels in Northern Emirates. br Prepared individual action plans for effective search of sales leads and prospects. Initiated and coordinated development of action plans to penetrate new markets. Provided timely feedback to senior management regarding performance. Prepared, created and conducted proposal presentations, sales contracts and RFP response. br Insure prompt follow ups to all customer needs and inquiries in an efficient and expedient manner that insures immediate returns through current and future bookings. br Actively involved in the Pre-opening Sales Marketing activities of Sofitel Hotel JBR and Al Diar Hotel Apartments Al Barsha. br Exceeded personal yearly goal 2008 -2010 by 30%.2004 - 2008 (4 Years)
Hard Rock Cafe, United Arab Emirates UAE
Assessing the results of a marketing campaign. Helping to drive online traffic with web-related campaigns. Maintained content for company Website and PR.; Communicated with clients. Prepared reports, company brochures and similar documents.; Led company\s inaugural e-mail marketing initiative, resulting in considerable increase in customer traffic.; Assist director of marketing on organizing and executing company representation during conferences, events and concerts.2001 - 2002 (1 Year)
Kempinski Hotel Zografski, Bulgaria
Resident Manager for Kempinski Hotel Zografski Sofia, fully responsible for all Administration, HR and Sales2000 - 2001 (1 Year)
Sheraton, Bulgaria