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Cluster Director of Digital Marketing - Grand Hyatt Hangzhou & Park Hyatt Hangzhou

Industry : Other Industry

Department : General Management

Location : Hangzhou, China

Level : Director

Posted : 25 May 2022

Job Role : Other Role

Recruiter : Hyatt Hotels

Job Ref : HOZ45720

Employment Type: Permanent

Job Type :

Validate Through : 2022-09-08

Salary Range (monthly): USD 8,000 to 12,000

Contact :

: Any

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Cluster Director of Digital Marketing - Grand Hyatt Hangzhou & Park Hyatt Hangzhou

Description

The Cluster Director ofDigital Marketingis responsible for the strategy, collaboration, planning and execution of digital product development activity i n Grand Hyatt Hangzhou and Park Hyatt Hangzhou .

Act as a mediator between the regional consumers and the technical teams, communicating consumer needs and translating those needs into new product features.

Building relationships with various business stakeholders, understanding business priorities, defining business requirements on digital product initiatives and obtaining the necessary project funding for project execution.

Investigating current trends to develops and deliver a sustainable digital product for 2 hotels in Hangzhou .

• S trong understanding of web analytics, ability and affinity toward data interpretation

• Develop and communicate digital and ecommerce performance to hotel leadership, with the ability to make business decisions based on dataand performance

• Excellent Oral and Written Communication

• Adaptable - must be able to adjust to the needs of marketing constituents, along with ever changing advancements in technology

• Team work- Must be able to work in diverse team

• Experience working with website Content Management Systems

• Email content support: Experience creating and developing content and campaign management

• Web-development/related project management experience (including managing agencies for these projects)

• Experience working with website analytics tools such as Adobe Analytics (Omniture), Google Analytics, etc

• In charge Digital marketin g of Grand Hyatt Hangzhou & Park Hyatt Hangzhou

Qualifications
• 2 years minimum experience with digital media planning (SEO, PPC, display, mobile and social platforms) relevant to local market

• Previous experience working for or with an agency on the client side preferred

• Web-related project management experience preferred

• Bachelor's degree in marketing or business management preferred

• Language requirements: Fluent in spoken and written Chinese & English

• Adobe Analytics (Omniture), Google Analytics and Doubleclick Analytics a plus

• Adobe CQ5 and other enterprise web content management system (CMS) experience is a plus