Manager - Digital Marketing Analytics Reporting

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Manager - Digital Marketing Analytics Reporting

Description

The digital marketing team at Hyatt is a nimble group that executes and consults on marketing performance across a variety of stakeholders within the organization. Core functions of the group include driving revenue growth through the execution of digital performance marketing, driving brand preference in collaboration with brand leaders, and partnering closely with field marketing teams.

We are looking for an analytical digital marketing professional to help expand our marketing analytics capabilities to develop a deeper understanding of marketing impact in order to continue to drive revenue growth. This role will report into the Director of digital marketing.

Responsibilities

Build analytics capabilities and processes across digital marketing responsibilities including paid search, paid meta, paid social, programmatic and organic media.

Lead development of comprehensive and cohesive reporting providing actionable insights weekly, monthly, and quarterly on digital marketing performance.

Collaborate with internal teams to create dashboards, reports and visualizations that can used across digital marketing teams to inform their efforts.

Partner with the web analytics and data science teams to streamline marketing tagging, and ensure consistency across internal reporting and analytics.

Develop new measurement frameworks due to third party cookie deprecation.

Build infrastructure to enable marketing analytics and self-serve capabilities across paid and owned channels data.

Spearhead analytics projects such as incrementality and campaign studies, demonstrating the impact digital media has on brand sentiment, bookings, and revenue

Build, monitor and govern digital marketing audiences across first, second and third-party data assets utilizing multiple digital marketing platforms

Differentiate and create first party audiences across campaigns, platforms, brands, and regions in partnership with media, brand, loyalty, field, and regional teams

Partner closely with the web analytics team to streamline digital marketing tagging needs for a variety of stakeholders [i.e., manage third party pixels]

Demonstrate a commitment to Hyatt core values.

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

Qualifications
Experience

6+ years of experience working in analytics and digital marketing

Proven track record of building and implementing marketing analytics insights and consistent measurement framework across digital marketing channels

Experience with web analytics and tag management platforms [i.e., Adobe analytics, Tealium]

Robust analytical and excel skills, familiarity with SQL and tableau is a plus

Naturally curious with a passion for understanding consumer behavior and trends

Has a deep understanding of digital marketing and media landscape, identity management and CRM

Exceptional organizational, presentation, and communication skills

Team player that works well with counterparts from various functions/departments

Education

Bachelor's Degree in business, communications or related

Computer Skills Needed to Perform this Job

Excel, SQL and Tableau preferred

Adobe Analytics, DCM

CRM systems, DMPs, CDPs

Additional Comments and Requirements

Ability to work in a hybrid fashion, including a couple in-office days a week