Responsible for preparing, presenting and managing the execution of the annual Sales Plan.
To design and implement a continuous pro-active, selling strategy and action plan, which will drive the optimisation of hotel profits.
To have the foresight to capture any unexpected opportunities, and implement recovery plans to counter act threats to business.
Responsible for Rate preparation, Contract Development and Market Negotiations for local and international partners.
Supervises preparations and definition of the Sales plan and manual for the department and participates in setting up the marketing policies, procedures and objectives
Lead sales strategy meetings to provide input on weekly and overall sales strategy
Maintains permanent files for all corporate, group and travel trade accounts with strong room/night potential.
Actively lead and participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
Projects and prepares the participation procedure for domestic or international trade shows, fairs, exhibitions, workshops, roadshows, sales blitzes etc.
Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
In conjunction with the Revenue Manager/Front Office Manager and Food and Beverage Manager, maximize room inventory and event space.
Establish and develop relationship management with key and potential providers, local organizations to ensure maximum business in all segments and to further increase brand product/awareness
Ensure image and identity brand standards are maintained.
Oversee preparation and review of action plans/targets for the sales team.
Analyze and assess sales production versus targets and take necessary measures and actions to achieve planned goals/budget and departmental costs.
Conduct periodic reviews to verify correctness of key account information.
Review monthly and quarterly Sales reports detailing calls, results, follow-up and actions of the team
Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
Conduct on the job training to reinforce:
Awareness of the property’s unique selling points, features and amenities
Market knowledge i.e. new developments/competitor offering etc
Understanding of department’s policies and procedures