Manager- Development and Tourism- Marketing

1. Assist in the creation of a Development Marketing Plan and Budget for each centre under development; which clearly outlines measurable objectives, strategies, and tactics for the upcoming year in keeping with the overall centre and MAFP- SM Marketing and Leasing goals

2.Plan and implement tactical initiatives and activities in relation to the Annual Plan and Budget
3.Oversee all marketing related activities which include; tourism, public relations, advertising, exhibits, special events, etc

4.Initiate and oversee any pre-opening research activities as required

5.Continually evaluate the competition and market conditions in order to ensure the new or expanding centre is effectively pre-positioned in relation to the competition, market demographics, and merchandise mix (product offering)

6 .Develop a comprehensive brand strategy, logo identification and visual guidelines to ensure the brand for the centre is reinforced across all marketing and leasing applications

7.Develop a cost effective / efficient trade media strategy which will include quantifiable / measurable results and will aim to reach a “qualified b-to-b demographic” in relation to leasing prospects and in keeping with the overall marketing goals

9.Prepare budget and provide strict governance over financial monitoring and control for contractual agreements and costs in relation to development marketing; provide detailed monthly analysis

10.Maximize the performance of advertising, PR agencies through ongoing monthly monitoring

11.Work to build positive relations with the retailers; ensuring relevant and appropriate programs are implemented to enable them to increase their PR exposure pre-opening and grand opening.

Contact Details:
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Contact: HR Department

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