Digital Copywriter

Hotels Clubs and Spas
Sales and Marketing/PR
Americas North and South
Salary Description:
Wyndham Worldwide
Job Ref:

Digital Copywriter
20 Oct 2016

Envision your career with one of the world's largest hospitality companies.

We provide a range of hospitality products and services through our global portfolio of world-renowned brands under our parent company, Wyndham Worldwide (NYSE: WYN).

Do you want to be part of a company ranked as one of the best places to work?

Wyndham Hotel Group is the world's largest hotel company based on number of hotels and is one of three hospitality business units of Wyndham Worldwide. As both a leading hotel brand franchisor and hotel management services provider, the company's global portfolio consists of nearly 8,000 properties and 678,000 rooms in 72 countries under the following brands: Dolce Hotels and Resorts®, Wyndham Grand®, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards, the company's guest loyalty program, offers more than 44 million members the opportunity to earn and redeem points at thousands of hotels across the world.

The Digital Copywriter/Storyteller is responsible for skillfully crafting pitch-perfect copy for Wyndham Hotel Group's digital channels (16 world-class brands, multiple form factors). The scope includes writing for a range of efforts including branding, operational messaging, marketing offers, property page content and projects of all sizes. Possesses a strong understanding of brand tone of voice and styleguides, with the ability to translate them into engaging digital words. Digital sensibility/customer-experience acuity is critical to this role. Research, fact-checking and quality assurance are required. This position is also accountable for editing copy as called upon. Collaborates closely with digital agencies, franchisees, digital producers, designers, front-end developers, franchisee openings team, legal, customer service and marketing teams.


- Translates brand tone of voice and attributes into words that are on-point for digital experiences.
- Crafts copy for marketing events, branding moments, projects, UX and operational elements:
Examples of marketing and branding efforts: about us, home pages, property pages, deals, blog, etc. Examples of projects: new site launches, redesigns, property page refactoring, video implementation and script-writing, mobile app support, sweepstakes, etc. Examples of operational elements include: error/edit messaging, instructions, forms

- Possesses the keen ability to write editorially with authenticity, positioning as travel editor. On-point, experiential travel writing is critical.
- Conducts competitive patterning and applies insights to work. Understands and appreciates the concept of mobile-first and micro-moments.
- Brainstorms/concepts campaign and ideas with Agencies, Digital Creative, Marketing and Loyalty partners.
- Crafts video and voiceover scripts for customer-facing and internal pieces.
- Addresses franchisee and customer change requests.
- Contributes to the definition and codification of Digital Copy Standards/Style Guides (master and for each brand) and ensures adherence.
- Participates in large-scale projects such as re-writing Room Type Descriptions, site redesigns, refactoring property pages and more.
- Crafts property page content for hotel openings, including editorializing the content; Performs extensive research to understand each property and validates facts.
- Partners with Saint John Customer Care Center, Field Operations and Franchise Openings Team to develop a steady-state process for making ongoing property page updates.
- Continuously writes and enriches copy on property pages based on input from franchisees and digital best practices.
- Uses Content Management System to implement copy/editorial updates.
- Performs Quality Assurance and insure any issues are prioritized and addressed (for CMS as well as customer-facing web sites).
- Supports the launch of new and emerging innovations and form factors.
- Follows digital production process and schedule, and makes recommendations to optimize the copywriting workflows and schedules.
- Makes recommendations to optimize AEM/CMS and contributes to product roadmap/enhancement list.


- Bachelor's Degree
- 3+ years of copywriting in English for a world-class creative agency and/or hospitality, entertainment or retail brand
- Understanding of SEO principles
- Experience with Content Management Systems such as Adobe Experience Manager
- Experience editing copy, including an exceptional fluency with grammar, spelling and punctuation
- The following experience is preferred: Adobe Creative Suite, Microsoft Office Suite, SEO basic principles
- Must have a passion for the digital word (brand, editorial, transactional, experiential)
- Strong brand sensibilities
- Keen understanding of UX principles and digital customer experience
- Must be customer-service oriented in all communications with agencies, franchisees and cross-functional partners. Excellent follow-up skills are required.
- Must be results-driven, proactive, innovative, solutions-oriented and curious
- Able to work both independently and within a team environment
- Excellent time management, planning, and project management skills
- Attention to detail and an eye for accuracy
- Able to meet tight deadlines and prioritize a varied workload in a fast paced, unpredictable, and demanding environment with several competing priorities
- Effective at tracking and following through on their own responsibilities
- Demonstrates flexibility; willing to learn new skills, expand knowledge, and adapt to technological and business changes
- Keen prioritization/adaptation skills; Ability to shift focus as business needs dictate
- Strong communication skills (verbal and written)

Contact Details:
Wyndham Worldwide
Tel: .
Contact: HR Department

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