Social Marketing Executive

Hotels Clubs and Spas
Sales and Marketing/PR
Middle Management
Salary Description:
Intercontinental Hotels Group (IHG)
Job Ref:

Social Marketing Executive - Corporate Office

Are you logical and calm under pressure? Do you enjoy working with a variety of stakeholders both internally and externally? Do you have experience with Social Marketing? If so, read on as we could have your next career opportunity!

At InterContinental Hotels Group (IHG) we are recruiting for a passionate and creative Social Marketing Executive t o become an integral part our vibrant team, responsible for owning several key aspects of IHG's social community initiatives for our regional brands .

The Social Marketing Executive will be responsible to actively manage both small and large scale communities (seed, feed, moderate, etc.) and will be involved in developing and presenting data-driven recommendations.

If you are interested in being a part of a FTSE 100 company and would like to join us during a really exciting time within our industry, please read on and make your application today!

Our Company

IHG is one of the largest hotel companies in the world, with a family of nine brands including InterContinental, Holiday Inn and Crowne Plaza.

Our Ambition is to become the #1 hotel company for guests, for owners and for colleagues.

We have been certified as a Top Employer 2016 in the UK by the Top Employers Institute.

The Role

As the Social Marketing Executive you will be primarily responsible for community moderation and management, this role will also be called upon to help the business stay abreast of the general social media landscape

You will be responsible for owning several key aspects of IHG's social community initiatives for our regional brands including seeding conversation within a given community, content moderation as necessary, promotion of posts, stakeholder reporting.

You will also be working at all levels to ensure maximum benefit from cross-functional synergies, including working with the Brand Teams, PR, Commercial and Global Social Teams.


· Develop and implement community management plans which build into the overall Brand annual business plans.

· Play a part of the brand editorial team process, both from a channel and content perspective.

· Develop processes and delivery systems for all programs and initiatives

· Monitor the community initiatives progress against agreed objectives, including financial

· Report progress to the Manager at defined intervals.

· Monitor and control all budgeted expenditures to constantly achieve financial targets

· Work with the Paid Social Executive to execute commercial activity and campaigns.

· Monitor all relevant competitive activity across the marketing mix

· Make appropriate recommendations to management.

· Develop and maintain excellent working relationships across all functions


The ideal candidate will demonstrate effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. In depth knowledge of marketing principles and concepts and previous experience demonstrating creative thinking and problem solving skills is essential.

You will also have a baseline understanding of how websites/communities are built and maintained and a working knowledge of prominent public social media platforms (Facebook, Twitter, Instagram, YouTube etc.)

Strong project management experience and skills in organising, planning and executing new projects from conception through implementation and evaluation is highly beneficial for the role.

Benefits at IHG:

You will enjoy a competitive financial and benefits package which include hotel room discounts worldwide, 25 days holiday (excluding bank holidays) access to a wide variety of discount schemes and the chance to work with a great team of people.

Our picturesque office in Denham, Buckinghamshire is easily accessible on the A40/M40. Alternatively, many of our employees commute from London - there are regular trains from London Marylebone taking approx. 20 minutes, or the Metropolitan or Piccadilly tube lines go to Uxbridge where we provide a free shuttle bus.

We also have parking on site, a free gym on site, a subsidised restaurant and Starbucks but most importantly, we'll give you the room to be yourself.

So what are you waiting for? If you think you have the skills to be successful - we want to hear from you!<br><br>

Contact Details:
Intercontinental Hotels Group (IHG)
Tel: .
Contact: HR Department

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