Cluster Marketing Manager South Africa

Industry:
Hotels Clubs and Spas
Department:
Sales and Marketing/PR
Level:
Department Head
Location:
Worldwide
Salary Description:
Competitive
Posted:
05-Dec-16
Recruiter:
Hilton Worldwide
Job Ref:
HOT039V1

Job Snapshot
Employment Type:
Full-time


Date Posted:
11-10-2016

Job ID:
HOT039V1


Location:
Hilton Sandton
138 Rivonia Road
Sandton, Gauteng


Job Description
With the cluster’s strong brand presence and reputation in the global market, this management position will play a crucial role in developing and implementing the annual  marketing plan, driving key objectives, current initiatives and relevant activities. The role will be responsible for leading the cluster’s  marketing team and ensuring the department performs an integral role in bringing together all function areas to

What will I be doing?

As Cluster Marketing  Manager, you will develop and implement the marketing and activities for the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, a Marketing Manager will perform the following tasks to the highest standards:

Business Function: 

•Lead the  marketing function on cluster level and be the marketing Hub for all key functions such as, regional communications, regional marketing, revenue management, sales, finance, hotel operations, F&B and eCommerce

•Develop and implement an annual bespoke  marketing plan by segment in line with budget requirements to ensure the hotels meet their objectives including revenue and non-revenue targets.This should include an analysis of key source markets and acting as the liaison with any source market  agencies.

•Ensure effective market positioning of the hotels is in place, with a focus on driving brand awareness Proactively drive and identify new marketing initiatives to keep ahead of evolving market trends

•Ensure effective  strategies are in place for the entire team, with a focus on driving positive media coverage and building key media relations

•Independently manage and implement  marketing initiatives whilst ensuring all activity is aligned with regional and global activities.

•Awareness of Hilton Worldwide’s global story – along with brand and corporate key messages which must form the backdrop of all communications

•Develop, proactively manage and implement the annual cluster  marketing plan to include media relations, social media, internal communications, eCommerce, brand recognition and loyalty marketing within budget guidelines 

•Responsible for measuring key performance indicators relating to all  marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders

•Identify  opportunities using competitive environment analysis, topical news and consumer trends

•Seek to develop positive links with bloggers

•Respond to customer postings as appropriate tackling any customer complaints/issues and seeking to ‘engage’ with customers at all opportunities using relevant tools/techniques

•Seek to grow social media followers and to enhance interaction with customers on these sites.

•Drive growth of customer database opt-ins via social media

•Manage the roll out of  marketing initiatives to support the hotels in meeting their targets, also by leveraging key function activity with regional marketing, corporate communications, eCommerce, marketing operations, strategic partnerships and HHonors

•Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness

•Oversee media visits and develop key media contacts, manage press conferences on site and be aware of media events and activities in the local area and community

•Ensure sales and F&B teams receive full marketing support including collateral

•Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all activities

•Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment

•Manage internal communications in the hotels and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote locally, regionally and globally

•Develop, manage and grow a tailored social media strategy to drive engagement and grow loyalty

•Recognise and execute opportunities for HHonors as well as other hotel incentive programmes, and manage all hotel level CRM and database requirements

•Support Line Manager in developing marketing strategy and demonstrate clear outcomes that work to support the commercial strategy of the business

•Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities

•Responsible for building a coherent social media strategy for the hotels and their outlets

Job Requirements
What are we looking for?

A Cluster Marketing  Manager serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

•Previous Marketing experience in a similar environment
•Experience of developing, creating and managing promotional campaigns and activities with associated costs and working to budget restraints
•Complete understanding of key functions relating to cluster strategies and initiatives whilst managing multiple work streams
•College Degree in Marketing, Communications, or Hotel Management
•Experience of managing and motivating a team along with evidence of driving successful team results
•Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines
•Experience in developing and implementing effective and realistic plans and strategies, including budget evaluation, extensive communication written work, management and reporting
•Demonstrates ability to interact effectively with various levels of management
•Outstanding communication skills in all areas of writing, listening and speaking English. High proficiency of native language dependant on location of role
•Communicates key information effectively to all levels of management using a variety of communication tools
•Proficiency in Microsoft Office applications, budget management, project and time management
•Able to think analytically, critically and strategically when faced with unique opportunities and/or challenges, prioritising and identifying productive solutions
•Demonstrates a sound understanding of commercial awareness and has the ability to influence others in key situations whilst maintaining positive relationships
•Exhibits previous experience of written work in a communications role
•Demonstrates excellent interpersonal skills to include strong leadership and cultural sensitivity
•Executes calculated risks with pre-determined successful outcome
•Able to relate to the communications world and adapt to changing priorities quickly and with ease
•An accomplished leader offering excellent judgement, time management and decision making skills
•Outstanding listening and writing skills, has the skills to enthuse and excite others and the talent to convey information with key internal and external stakeholders effectively
•Strong persuasive and influencing skills coupled with compassion and understanding in reaching best possible conclusion for the benefit of the company
•Professional approach, clean and well groomed at all times
•Friendly demeanour, positive, enthusiastic and delivers strong customer focused work ethic
•Excellent problem solving and decision making skills who can work autonomously whilst keeping all parties informed
•Honesty, integrity and a passion for hard work
•Creatively minded and has a desire to work in marketing  for the hospitality industry
•Demonstrated self-starter with excellent attention to detail
•High energy and the ability to motivate and manage a team - leading by example
•Resourcefulness, customer focused and results oriented
•Enjoys working collaboratively, key team player with a can do attitude and thrives on a challenge
•Good understanding of Hilton, its core values and management structure
•Establish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region

•Develop and maintain good working relationships with various levels of Hilton Worldwide’s personnel including corporate and regional marketing and communications teams, corporate brand, eCommerce, loyalty and partnership teams

•Proactively develop and maintain effective working relationships with all external customers to include key members of the media, community organisations, local and municipality government officials, local industry organisations as well as suppliers and agencies

•Excel at being an effective team player to all corporate, regional and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

•Previous experience of working in a PR role in the hotel industry
•Qualifications in project and time management
•Able to speak further key business languages
•Knowledge of computer design/graphic software
•Master’s degree in Business, Communications or Marketing
•Qualifications or courses relating to creative, descriptive or effective writing
•Experience of working with key marketing partnerships, media and design agencies

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in acco

Contact Details:
Hilton Worldwide
Tel: .
Contact: HR Department

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