Marketing Communications Manager

Sales and Marketing/PR
Job Role:
Marketing Manager
Department Head
Salary Description:
Raffles Hotels and Resorts
Job Ref:

Marketing Communications Manager

At Fairmont Raffles Hotel Makati, we offer our Colleagues and Leaders exciting career paths and engaging work environments in Hotels of unrivalled presence. As Marketing Communications Manager, you will apply your outstanding marketing skills to promote the hotel.

Property Overview:
This magnificent complex boasts a 30-storey new construction and two luxury International Hotel brands at one desired address! Raffles Makati and Fairmont Makati consists of 32 Raffles Suites located atop 280 Fairmont Hotel rooms, 237 Raffles Residences and is situated in what is considered the finest location in Manila - downtown Makati. The complex, is located directly across from the Greenbelt Shopping Center and in a neighborhood famous for nightlife, dining options and world-class shopping.

Summary of Responsibilities:

Responsibilities and essential job functions include but are not limited to the following:

Reporting to the Director of Communications, responsibilities and essential job functions include but are not limited to the following:

A. On-Line/ Digital Marketing

1. Overall in-charge of online/digital marketing promoting the hotel brand and its various activities and offers through digital avenues such as ; website ( ); social media sites, online publications, electronic direct mail, blogger and social media influencer features, e-flyers, among others
2. Handles website ( ) content including photos and videos and ensures that it is on-brand, up-to-date, informative, etc.

3. Coordinates with the Reservations Manager that all content on the Online Travel Agenncies ( OTAs) and other online booking engines is accurate and up-to-date

4. In charge of reputation management by responding to and managing review sites such as Trip Advisor, etc.; OTAs, Social Media reviews, Table Plus, among others

5. Handles hotel's social media sites and continually posts relevant and promotional content

6. Protects the hotels brand standards in all online presence and to follow the web policies of FRHI/Accor hotels

7. Ensure hotel images and descriptions are updated regularly

8. Manage all e-marketing databases

9. Conduct website audits

10. Manage email marketing campaigns and direct promotional activity to customers online

11. To handle Web links with associated events or activities occurring in the regions

12. Handles all digital assets of the properties and ensures 100% compliance with set standards when audited on a quarterly basis

B. Collaterals

• Assists in the development and production of digital promotional materials

• Assists in photshoots for digital promotional material

C. Special Events/Promotions

Coordinates all special events and promotions inside and outside of the hotel that has to do with digital promotional campaigns

E. Advertising
Works with the Director of Communications on digital ad campaigns as part of a larger Marcom campaign

F. Others
Performs other duties and responsibilities as may be assigned from time to time.


• AB Journalism/Communication Arts degree preferred
• At least 5 years in Public Relations preferably in a Hotel or PR agency
• Fluency in oral and written English
• Good media relations and contacts
• Knowledge in advertising techniques
• Managerial skills
• Frequent sitting and walking throughout shift
• Occasional ascending or descending ladders, stairs and ramps Visa Requirements: Filipino National

At Raffles and Fairmont Makati we offer our guests the finest hospitality experience in each of our destinations. Your contribution is important to the success of our Company and we are committed to providing an environment that will foster and reward your efforts. Our teams around the globe endeavour to provide a safe, attractive and dynamic working environment, which will encourage you to take initiative and demonstrate your best abilities. Together we design career plans and unveil new professional perspectives through our various development programs, and with your contribution you will help make your ambitions real. An exciting future awaits!

Contact Details:
Raffles Hotels and Resorts
Tel: .
Contact: HR Department

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