Online Marketing Manager (PPC) 10 months FTC

Industry:
Hotels
Department:
IT and Computers
Job Role:
Marketing Manager
Level:
Department Head
Location:
Europe
Area:
Unspecified
Salary Description:
Competitive
Posted:
21-Oct-17
Recruiter:
Intercontinental Hotels Group (IHG)
Job Ref:
R137162

Online Marketing Manager - Paid Search - Corporate Head Office
(10 months FTC)
Based in Denham Buckinghamshire (UB9 5HR)

We're a global organisation where we put people first and we live for true hospitality for everyone!

We're looking for a dedicated Online Marketing Manager with specific Paid Search experience, to join a fantastic and passionate Digital Marketing team based in Denham on a 10 month FTC. We're looking for someone to join in December 2017.

Online Marketing Manager will drive the growth of Paid Search driven room revenue. This will include sending qualified traffic to the Company's desktop, mobile websites, mobile app and call centre channels.

The role will have full ownership of all budget, optimisation and bid management reporting and analysis for the UK and Ireland market. The role also requires cross regional collaboration with the Americas, AMEA and Greater China Online Marketing teams.

If you want to become a part of a leading FTSE 100 company, share the same passions and think you have the right skills we are looking for, we want to hear from you!
The role & responsibilities:


• Continuously work towards improving the overall COS to drive a strong ROI for IHG hotels

• Work closely with the other members of the search team ensuring budget is appropriately distributed across accounts

• Continuously optimize and build out search accounts to improve performance

• Keep updated on new search products and make recommendations

• Provide regular weekly reporting on the performance of the search accounts

• Present in depth quarterly analysis of Account Performance to Senior Management

• Balance the priorities of both the regional and Global internal stakeholders

• Keep up to date on developments and trends in online advertising

• Work as a team to ensure campaigns are being represented in all channels globally

• Monitor and report on Brand/Trademark infringements within the search space.

What we're looking for:

We're looking for someone with 3+ years Paid Search experience. You will be a proficient user of Microsoft Excel and data analysis, including pivot tables. You'll also have experience in the use of Search Engine Platforms.
The ideal candidate will have strong communication skills, both written and verbal to provide and present information to senior management and colleagues as well as building strong relationships with external stakeholders.
As this is a performance based marketing position you will have strong numerical and analysis skills. In addition, you will have experience of using reports and a strategic mindset to drive and improve continuous financial returns.
Who are we?

IHG is one of the largest hotel companies in the world, with a family of brands including InterContinental, Holiday Inn and Crowne Plaza.
We believe the culture at IHG is unique as it's created by our People and founded on strong values. These values are our Winning Ways and they are a set of beliefs, behaviours and values that are important to us and our customers.

We have been certified as a Top Employer 2017 in the UK by the Top Employers Institute and we were rated 1st in the hospitality sector for Britain's Most Admired Companies, 2016!

Benefits at IHG:
You will enjoy a competitive financial and benefits package which may include healthcare support and worldwide hotel room discounts. We also have parking on site, a free gym on site, a subsidised restaurant and Starbucks.
Our picturesque office in Denham, Buckinghamshire is easily accessible on the A40/M40. Alternatively, many of our employees commute from London - there are regular trains from London Marylebone taking approx. 40 minutes. The Metropolitan or Piccadilly tube lines go to Uxbridge where we provide a free shuttle bus.
Most of all, we'll give you the room to be yourself!
You must meet the legal requirements to work for IHG.<br><br>

Contact Details:
Intercontinental Hotels Group (IHG)
Tel: .
Contact: HR Department

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