Cluster Digital Marketing Manager

Industry:
Hotels
Department:
Sales and Marketing/PR
Job Role:
Marketing Manager
Level:
Department Head
Location:
Asia
Area:
Unspecified
Salary Description:
Competitive
Posted:
21-Nov-17
Recruiter:
Intercontinental Hotels Group (IHG)
Job Ref:
HUA000387

InterContinental Hua Hin Resort & Holiday Inn Vana Nava Hua Hin

Job overview

The Cluster Digital Marketing Manager is responsible for the development, implementation and performance of the distribution channel strategy, aligned to the hotel stay brand, loyalty brand and outlet marketing strategies, in order to achieve low cost book direct revenue, market share growth and brand preference.

The role drives channel performance via the management of social media best practices, consulting on optimised hotel marketing content, and ensures integrated use of new and existing IHG tools, platforms and systems. It also is responsible for compliance, management and performance across Websites (WEB), Central Reservation Offices (CRO), Global Distribution Systems (GDS), and On Line Travel Agents (OTA) to increase revenue through direct low cost system contribution.

DUTIES and RESPONSIBILITIES

FINANCIAL RESPONSIBILITIES
· - Assists in the annual marketing strategy and budget process, consulting to ensure channel optimisation for direct revenue, resource allocation, risk identification and new business opportunities
· Daily performance management of all distribution channels and partnerships - Business Travel Agents, CRO, GDS, OTA Web & Social Media
· - Ensure all marketing content produced directly or by the marketing or public relations team (imagery, messaging, language and compliance) is up to date, brand compliant and promoting our Best Price Guarantee on distribution channels to drive direct channel revenue on Hotel Content Manager (HCM) and consistent across all channels and partner websites (e.g. Expedia)
· - Leverage all programmes, platforms and initiatives from IHG Corporate for deployment on property through distribution channels
· - Strengthen customer relationships through Social and Earned Media, monitoring both hotel, outlet and competitors' presence on social media for performance enhancement
· Provides measurement, reporting and effectiveness on performance of all distribution channel initiatives
· Champion Guest connect (pre and post)
· Submit hotel IHG Rewards offers in a timely manner
· Communicate IHG Rewards multi-brand/regional/cluster campaigns & EDM

PEOPLE
· Consistently educates all sales, marketing, revenue and F&B teams, including the General Manager, on channel and digital marketing for buy in so that competitive advantage is created

GUEST EXPERIENCE
· Protects and promotes brand image and reputation on line and uses the brand proposition to differentiate, to promote awareness and improve relationships which will drive business
· Is the custodian of the customer experience across the distribution channels ensuring the hotel and outlet value propositions and communication of them are consistent and effective throughout each channel, for all customer types

RESPONSIBLE BUSINESS
· Uphold IHG's corporate social responsibility strategy through effective campaign messaging of IHG charities and social partnerships (eg Shelter in a Storm etc)

· Ensure distribution channel adherence to IHG Corporate Responsibility practices (in particular Social Media, Legal, Independent Web Sites and Performance Marketing Guidelines) and take a proactive lead in driving initiatives across the team to support the responsible business agenda .

ACCOUNTABILITY

Key Standard Role Metrics
1) Total overall Channel contribution
2) Driving incremental Web business (CRO and WEB)
3) On-line marketing initiatives, ROI & engagement
4) Content marketing strategy across IHG and external channels (HCM being one only indicative measure)
5) Localized KPO Example - for promotions and non rooms revenue marketing (MICE, Spa, Restaurants, etc)

QUALIFICATIONS and REQUIREMENTS

Qualifications -
· Degree in Marketing, Communications, Business Administration or an equivalent combination of education and work-related experience

Experience -
· 3 years experience in Marketing, Distribution Marketing, Digital Marketing, Brand management, Public Relations, Marketing Communications or Revenue management.
· Advertising Agency, Public Relations, Travel industry system connectivity, Online Travel Agents, Central Reservation Office background or combination of any above are highly desired related industries.

Required Skills and Abilities -
· Demonstrated expertise of online marketing as well as offline
· Creative, innovative, and aware of new technology trends in the travel industry
· Engaged in social media platforms (e.g. Facebook)
· Proficiency in Excel, Word, PowerPoint, Photoshop skills will be a plus
· Strong communication skills in English. Local language and source market language a plus
· Team Player and excellent interpersonal skills
· Fundamental skills to project management

Internal relationships
· Sales & Marketing Leadership Team
· Hotel Executive Committee
· F&B Team
· AMEA Corporate Digital, Marketing & Communication Teams

External relationships
· Agencies, Suppliers & Vendors
· Business Partners and Programme Owners
· Hotel Industry Bodies
· Marketing Industry Bodies<br><br>

Contact Details:
Intercontinental Hotels Group (IHG)
Tel: .
Contact: HR Department

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