Digital Marketing Executive

Industry:
Hotels
Department:
Sales and Marketing/PR
Job Role:
Marketing Executive
Level:
Management
Location:
Asia
Area:
Unspecified
Salary Description:
Competitive
Posted:
14-Dec-17
Recruiter:
Intercontinental Hotels Group (IHG)
Job Ref:
033

What is your passion? Whether you're into sports, shopping,reading. at IHG we're interested in YOU! We love people who apply the same amount of care and passion to their jobs as they do their hobbies - people that help us create great hotels guests love.

At the moment we're looking for a Digital Marketing Executive to join our Holiday Inn Pattaya ,

Responsibilities

· - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
· - Design, build and maintain our social media presence
· - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· - Identify trends and insights, and optimize spend and performance based on the insights
· - Brainstorm new and creative growth strategies
· - Plan, execute, and measure experiments and conversion tests
· - Collaborate with internal teams to create landing pages and optimize user experience
· - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· - Instrument conversion points and optimize user funnels
· - Collaborate with agencies and other vendor partners
· - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
· - BS degree in marketing or a related field
· - Proven working experience in digital marketing
· - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· - Experience in optimizing landing pages and user funnels
· - Strong analytical skills and data-driven thinking

Reporting to the Director of Sales & Marketing, you'll be responsible for producing a Public Relations Plan which promotes and maintains good public relations in order to maintain the prestigious image of the hotel. You'll be responsible for planning, directing, controlling, coordinating and participating in all Public Relations activities, developing a public relations strategies to reach target markets, the development media contacts, plan press conferences and other press activities, acting as the Hotel's liaison with media to promote good publicity and counteract bad publicity and developing, organising and coordinating promotional activities and preparing press releases. In addtion, you'll manage the internal communication effectiveness, maintain Company Brand Standards and assist with budgeting & forecasting.<br><br> Ideally, you'll have a Bachelor's degree in Digital Marketing and minimum 1 year post graduate work experience OR 2 years Public Relations/promotional experience. You'll also have excellent communication skills, written & oral with proficiency in English and local language, presentation skills and be comfortable with all aspects of Microsoft Office products.

So what's your passion? Please apply on-line and tell us how you can bring your individual skills to IHG.

T o find out more about us or any other jobs with IHG please look at www.ihg.com/careers

Contact Details:
Intercontinental Hotels Group (IHG)
Tel: .
Contact: HR Department

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