Digital Marketing Manager

Industry:
Hotels
Department:
Sales and Marketing/PR
Job Role:
Marketing Manager
Level:
Department Head
Location:
Asia
Area:
Others
Salary Description:
Competitive
Posted:
21-Jan-18
Recruiter:
Hyatt International
Job Ref:
SEO000883

Set overall digital and ecommerce direction to help drive room and other related revenues for the hotel

Maintain overall hotel digital and ecommerce budget and related vendor/agency relationships

Collaborate with partner agencies to develop annual business plan for the hotel to ensure sound comprehensive strategic recommendations and ensure ROI goals are achieved for SEO, PPC, mobile and social activity

Manage email marketing initiatives for the hotel, including working with marketing communications to develop and create content for emails, and then building the email using Hyatt's email vendor tool

Develop, measure and assist in executing social media activity , put creative strategies to generate fan base, monitoring social media performance using approved tools.

Develop Ecommerce strategies and best practices for the hotel web site such as content management (using Adobe CQ5) and traffic driving tactics and strategies

Work with and manage agency for mini-site development projects as necessary/needed - for F&B, weddings, etc.


Qualifications


2 years minimum experience with digital media planning (SEO, PPC, display, mobile and social platforms) relevant to local market

Good problem solving, communications and interpersonal skills are a must.

Omniture analytics a plus

Adobe CQ5 and other enterprise web content management system (CMS) experience a plus

Previous experience working for or with an agency on the client side preferred

Web-related project management experience preferred

Fluent in English both written and verbal
Primary Location: KR-11-Seoul
Organization: Grand Hyatt Seoul
Job Level: Department Head/Manager | Full-time
Job: Marketing
Worldwide/Local Candidates: Local

Contact Details:
Hyatt International
Tel: .
Contact: HR Department

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