Marketing Communications Manager

Sales and Marketing/PR
Job Role:
Marketing Manager
Salary Description:
Raffles Hotels and Resorts
Job Ref:


Job Purpose
This position manages all digital and online platforms of the property which aims to create
awareness, provide information and promote the hotel resulting in room bookings and
other revenues.

Key Interactions Internally

• Revenue & Reservations Team

• Food & Beverage Team

• Rooms Team

• Sales & Events Team


• OTA Managers

• Online Media

• Online Directories

• Digital Platforms

• Online Tools

Primary Responsibilities

1 st primary responsibilities - On-Line/ Digital Marketing

1. Overall in-charge of online/digital marketing promoting the hotel brand and its various activities and offers through digital avenues such as ; website ( ); social media sites, online publications, electronic direct mail, blogger and social media influencer features, e-flyers, among others
2. Handles website ( ) content including photos and videos and ensures that it is on-brand, up-to-date, informative, etc.

3. Coordinates with the Reservations Manager that all content on the Online Travel Agencies ( OTAs) and other online booking engines is accurate and up-to-date

4. In charge of reputation management by responding to and managing review sites such as Trip Advisor, etc.; OTAs, Social Media reviews, Table Plus, among others

5. Handles hotel's social media sites and continually posts relevant and promotional content ; including local measure

6. Protects the hotels brand standards in all online presence and to follow the web policies of FRHI/Accor hotels

7. Ensure hotel images and descriptions are updated regularly

8. Manage all e-marketing databases

9. Conduct website & other digital audits as required by Accor Hotels

10. Manage email marketing campaigns and direct promotional activity to customers online

11. To handle Web links with associated events or activities occurring in the regions

12. Handles all digital assets of the properties and ensures 100% compliance with set standards when audited on a quarterly basis

2 nd primary responsibilities - Collaterals

• Assists in the development and production of digital promotional materials

• Assists in photshoots for digital promotional material

3 rd primary responsibilities - Special Events/Promotions

• Coordinates all special events and promotions inside and outside of the hotel that has to do with digital promotional campaigns

4rth primary responsibilities - Advertising

• Works with the Director of Communications on digital ad campaigns as part of a larger Marcom campaign
Other Responsibilities

Performs other duties and responsibilities as may be assigned from time to time.

Main Complexity/Critical issues in the Job

• Accuracy of information

• Timeliness of postings and responses

• Relevance to overall Marcom campaigns

• Control of online information

• Digital standards compliance

Span of Control

Amount hotel websites
2 websites
Response sites
Trip Advisor,, Expedia, Google Plus, C-Trip, Social Media
Online Advertising Budget
P20K per month budget
Social Media
FB, IG, Twitter
Corporate Digital Assets
Lanyon, SellWeb, CVent, Starcite

Knowledge and Experience

• AB Journalism/Communication Arts degree preferred
• At least 2 years in Digital Marketing in a Hotel or PR agency
• Fluency in oral and written English
• Managerial skills

• Good interpersonal skills with ability to communicate with all levels of employees

• Service oriented with an eye for details

• Ability to work effectively and contribute in a team

• Good presentation and influencing skills

• Multicultural awareness and able to work with people from diverse cultures

• Flexible and able to embrace and respond to change effectively

• Ability to work independently and has good initiative under dynamic environment

• Self-motivated and energetic
Visa Requirements: LOCAL PACKAGE. Must be eligible to work in the Philippines

At Raffles and Fairmont Makati we offer our guests the finest hospitality experience in each of our destinations. Your contribution is important to the success of our Company and we are committed to providing an environment that will foster and reward your efforts. Our teams around the globe endeavor to provide a safe, attractive and dynamic working environment, which will encourage you to take initiative and demonstrate your best abilities. Together we design career plans and unveil new professional perspectives through our various development programs, and with your contribution you will help make your ambitions real. An exciting future awaits!

Contact Details:
Raffles Hotels and Resorts
Tel: .
Contact: HR Department

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