Data Specialist, Programmatic Marketing (SEAK)

Industry:
Hotels
Department:
Sales and Marketing/PR
Job Role:
Other Role
Level:
Staff- Line level
Location:
Asia
Area:
Unspecified
Salary Description:
Competitive
Posted:
21-Aug-19
Recruiter:
Intercontinental Hotels Group (IHG)
Job Ref:
R169823

Your day to day
This role facilitates media planning (strategy), leveraging on the knowledge & management of proprietary data to drive performance & media efficiency. The incumbent will be required to review campaigns' performance in different aspects (from different site analytics platforms) to produce comprehensive marketing deep-dives, trends & learnings that can be applied in future activities.
 
Duties and Responsibilities: 
Support the team in developing programmatic marketing strategies with knowledge on IHG data management• Execute audience data management requests, data sync & data quality• Perform site data analysis & provide insights into campaigns' activity (performance)• Act as point of contact between Global DMP/Marketing Effectiveness team and SEAK PPS team• Utilize Excel and PowerPoint to turn raw data into communicable insights• Serve as subject matter expert for MSS SEAK's DMP/ Analytics function• Establish best practices in utilizing (managing) proprietary data

What we need from you
• Bachelor's degree in Computer Science field• 3+ years of experience working on data management, data analysis and reporting with strong understanding of database environment• Strong proficiency in SQL & Adobe Audience Manager (Adobe Experience Cloud)• Digital ad operation knowledge is essential (site tag management, pixels & attribution)• Strong understanding on various site analytics platform (GA, Omniture)• Proficient in Excel and other MS Office applications• Prior experience in digital advertising in travel/hotel space is a plus• Team player• Proactive & adaptable to changes<br><br>${descr2}

Contact Details:
Intercontinental Hotels Group (IHG)
Tel: .
Contact: HR Department

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