Digital Marketing Specialist - Dubai

Core Functions:
He/she will be involved in creating positioning statements for resort and major revenue streams such as F&B outlets, Spa, Meeting and Events facilities, etc., and lead several re-positioning exercises

Duties / Responsibilities :
• He/she will be developing highly effective marketing strategies for the resort with the aim of maximizing all major revenue streams within the resort. The strategy will be based on the positioning of the in combination of the key audiences in key markets.
• He/she will be developing marketing action plans for the resort that target key audiences in key markets in the most effective way – according to the values and positioning of the resort. Each action must be measurable and will be measured after completion.
• The marketing actions created by the Marketing Manager will be aimed to maximize revenue generation for all major revenue streams within the resorts and targets customers before and during the buying process and also during and after their stay.
• He/she will develop photography briefs and storyboards for resort and Lifestyle photo- and video shoots according to the values and positioning of the resort. The right photographer, stylist, models, props are to be sourced and the photo shoot organized internally; to create stunning and effective photo and video material that fully reflects the strategy, values and positioning of the resort.
• Managing of creative agencies, in-house creative team and printers are part of the tasks carries out – including creating high-quality briefs, quality control and be the brand guardian.
• He/she researches and develops new marketing opportunities in existing and new markets.
• He/she creates new and enhances existing mutual beneficial partnerships with luxury A-brands.
• Marketing actions are to be developed within budgetary constraints, as laid out in Business Plan and approved budgets – always taking the targeted ROI in to consideration.

Minimum Experience

• Bachelor’s degree / higher education qualification in Marketing or its equivalent
• 3 years in the similar role at five star

Salary: AED 8000 All Inclusive

Contact Details:
Dubai Marine Beach Resort & Spa
Tel: .
Contact: HR Department

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