Area Director of Sales & Marketing (North Vietnam) - InterContinental Hanoi Westlake

Industry:
Hotels
Department:
General Management
Job Role:
Sales & Marketing Director
Level:
Department Head
Location:
Asia
Area:
Unspecified
Salary Description:
Competitive
Posted:
14-Dec-19
Recruiter:
Intercontinental Hotels Group (IHG)
Job Ref:
EMEAA14691

About us
As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world. Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience. If you'd like to embrace a wider world of experiences and opportunities, we'd like to welcome you to the world's most international luxury hotel brand.
At InterCotinental Hanoi Westlake we want our guests to feel special, cosmopolitan and In the Know which means we need you to demonstrate leadership competencies.

Your day to day
Oversees and directs all aspects of the Area Sales and Marketing (North Vietnam) activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing plans. Responsibilities also require direct and routine interaction with Regional IHG Sales and Marketing office.

•Produce the area Annual Revenue Plan, Marketing Budgets and Forecasts
•Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
•Provides a professional, advisory support service to the area General Manager
•Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
•Create and implement special programs to achieve greater profitability through:
•Increasing average rate
•Increasing overall occupancy
•Increasing business volume during off-peak periods
•Increasing local Food & Beverage and Banquet Sales
•Enhance the image of the hotel in the local community
•Assist in driving Luxury - Individual/Transient segments and associations in order to yield rate opportunity and drive new luxury segments within the property
•Participate as an active member of the community through associations, memberships and other trade organizations
•Review regularly activity reports of Sales and Marketing personnel to ensure area targets and Sales objectives are being met
•Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
•Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
•Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
•Investigate potential markets by:
•Reviewing Sales Department and Front Office correspondence files
•Analyzing guest history and registration card files
•Studying guest questionnaires
•Reviewing government statistics on visitors to the city
•Analyzing competition's sales/promotion efforts
•Studying various reference and industry publications for sales leads
•Recommend to area General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency
•Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets
•Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
•Manage the development of new products and services
•Oversee the development of new marketing strategies
•Conduct market research
•Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives
•Works with Human Resources on manpower planning and management needs
•Works with area Director of Finance in the preparation and management of the area 's budget
•Be responsible in keeping our property safe and secure, to participate in any hotel activity related to Fire Life safety
•Perform any other duties which may be assigned by the management from time to time
What we need from you
ACCOUNTABILITY
Number of employees supervised
Direct                 Director of Sales / Asst. Director of Sales / Sales Manager/ Business Development Manager/ PR and Digital Manager  …..
Indirect    NA
Annual Operating Profit/Payroll Budget

• Area Budget and Department Headcounts Key Metrics

• Area Budget
• Employee Satisfaction Survey Decision Making Responsibilities (Decision Rights)

• Area Budget QUALIFICATIONS AND REQUIREMENTS
Required Skills

• Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.
• Problem solving, reasoning, motivating, organizational and training abilities.
• Proficient in the use of Microsoft Office
• Good Communication and writing skills Qualifications

• Bachelor's degree in Sales, Marketing or related field. Experience

• 4 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience. KEY RELATIONSHIPS
Key Internal Relationships

•Area and Hotel Executive Committee Members and Corporate Employees Key External Relationships

•Interacts with guests and individuals outside the hotel including, but not limited to, current and potential clients, owning company representatives, suppliers, competitors and other members of the local community
What we offer
We'll reward all your hard work with a great salary and benefits.
Join us and you'll become part of the global IHG family - and like all families, all our individual team members share some winning characteristics. As a team, we work better together - we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve - visit www.http://careers.ihg.com to find out more about us.

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Contact Details:
Intercontinental Hotels Group (IHG)
Tel: .
Contact: HR Department

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