1 Ton of Rice to be donated to Somalia relief aid
SAHIM charity hosted by Majid Al Futtaim Properties receives ‘1 Ton of Rice’ from Accor-Majid Al Futtaim Hospitality Services employees
Dubai, United Arab Emirates, October 12, 2011 – Majid Al Futtaim Properties’ SAHIM charity received a generous donation from Accor-Majid Al Futtaim Hospitality Services – one ton of rice to be given to support Somalia relief efforts. The ‘1 Ton of Rice’ campaign was a staff initiative across Accor-Majid Al Futtaim Hospitality Services where sufficient funds were collected to purchase one ton of rice for famine-stricken Somalia. The contribution supports the SAHIM charity drive, a campaign by Majid Al Futtaim Properties which encouraged the donation of much-needed items such as non-perishable foods, canned goods and clothes.
Photo Caption: Deira City Centre, Accor-Majid Al Futtaim Hospitality Services and Red Cresent representatives from left to right: Mrs. Andrea Heilles – Sustainable Development Trainee, Accor, Mr. Stephane del Prete – Director of Human Resources, Accor, Mr. Mohammed Al Zarooni, Red Crescent Manager, Dubai Branch, Mr. Tristan Beau de Lomenie – General Manager Accor MAF Hotels & Central Services, Mr. Fuad Al Najjar – Asset Director – Deira City Centre, Mr. Laurent Noury - General Manager of Deira City Centre Hotel & Residence Managed by Pullman
The ‘1 Ton of Rice’ campaign was a joint-effort across Majid Al Futtaim Properties hotel portfolio of eight properties in the UAE, where the combined generosity of on-the-floor staff and Central Services raised funds to achieve their goal – one ton of rice for Somalia relief aid. The contribution was given directly to Red Crescent UAE. Further donations from the SAHIM charity drive, which saw collections boxes placed at all Majid Al Futtaim Properties shopping malls in the UAE were also given to support the Somalia crisis.
“The success of the SAHIM campaign running in the malls ended on an equally encouraging note with the charitable contributions of our partner, Accor-Majid Al Futtaim Hospitality Services and their staff,” said Fuad Al Najjar, Asset Director for Deira City Centre. “One ton of rice will be given to Red Crescent UAE towards providing relief for millions in Somalia. On behalf of the mall, and for SAHIM, I would like to extend our sincerest thanks for all those who contributed.”
“This heartbreaking story of a mother in Somalia inspired the 1-Ton of Rice campaign,” said Tristan Beau de Lomenie, General Manager of Accor-Majid Al Futtaim Hospitality Services. “The mother carried the body of her dead boy and hid it from aid workers, so she could get enough food to keep her daughter alive. Our ‘1 Ton of Rice’ campaign shows how the efforts on one individual work towards making a larger, meaningful difference. The overwhelming response from our employees reflects our commitment to corporate social responsibility, and our ongoing support of the local community and international causes. ”
The SAHIM charity drive was launched to support over 12 million people in Somalia and surrounding east Africa region who in need of immediate aid. 750,000 people could die as drought worsens in the coming months. The two week campaign, which ended recently was a joint effort supported by all Majid Al Futtaim Properties shopping malls in the UAE.
Accor-Majid Al Futtaim Hospitality Services that participated in the ‘1 Ton of Rice’ campaign are: Novotel & Ibis Deira City Centre, Suite Novotel & Ibis Mall of the Emirates, Ibis Al Rigga, Pullman Dubai Mall of the Emirates and Pullman City Centre Hotel and Residence.
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About Deira City Centre:
Deira City Centre is the original flagship mall in the Majid Al Futtaim Properties portfolio. Launched in 1995, it pioneered the concept of combining shopping and entertainment in the region. It remains one of the region’s most visited destinations, attracting over 19 million visitors a year.
The Centre has over 370 stores including its anchors – Carrefour, Debenhams, Iconic, Sharaf DG, Virgin Megastore and Paris Gallery. It prides itself with its wide range of mid-market popular brands such as Zara, New Look, Forever 21, H&M, Gap and Splash, as well as a host of electronic stores.
In addition to offering a great and convenient shopping experience, the Centre also features City Centre Hotel and Residence, managed by Pullman; VOX Cinemas, an 11-screen multiplex cinema, Magic Planet family entertainment centre, as well as a food court and several international restaurants and cafes; dedicated tourist services; and a Metro Station at its doorstep.
About Majid Al Futtaim Properties:
Majid Al Futtaim Properties is leading developer of shopping malls together with hotels and mixed-use community projects in the MENA region. Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment in the Middle East and North Africa (MENA). It currently owns and operates ten world-class shopping malls in the region with three of its flagship projects based in Dubai. Majid Al Futtaim Properties has earned numerous accolades and awards from international organizations that have recognized its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 135 million visitors during 2010.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mall of the Emirates is a world-class shopping mall, housing over 520 international retail brands including 60 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and VOX Cinemas and many more, and a host of delicious fine dining outlets.