15 years of Making a Difference at the Beach Rotana Abu Dhabi
AED 230,000 raised for local charities
Abu Dhabi, 23rdNovember 2015, Beach Rotana’s annual charity event, Make A Difference Day took place on October 22nd 2015 and provided the over 600 attendees with an afternoon filled with fun activities and laughter. The annual initiative raised AED 230,000 for two selected beneficiaries, Grace Conservations – Emirates Red Crescent and Make A Wish UAE.
The 15th edition of the Make A Difference Day was the biggest since its debut in 2000. Over 600 guests found their way to Beach Rotana which had been transformed into a Fiesta Fun Fair. Bouncy castles, a games arcade, Pizza factory, water fun zone and raffle draw offered something to do for everyone. The highlight of this year’s event was the live auction to dunk two Rotana executives: Rotana President & CEO Omer Kaddouri and hotel General Manager Mathieu van Alphen.
This year, all proceeds went to Grace Conservation – Emirates Red Crescent; a non-profit organization that supports needy citizens of the UAE through recycling and reuse initiatives, as well as to the Make A Wish Foundation UAE, which grants wishes to children with life-threatening medical conditions.
“I was proud to see the team’s commitment to making a difference and giving back to the community we live in. With the help of our sponsors, the guests of the event and our colleagues, we were able to successfully raise a generous amount of AED 230.000, which will be split equally between our two beneficiaries. I am looking forward to continuing this great event throughout the coming years”, stated Mr. Mathieu van Alphen General Manager at Beach Rotana Abu Dhabi.
Organizations that helped Beach Rotana in Making A Difference: In 2015, the event was supported by the Al Forsan International Sports Resort, KLM/Air France airlines, TransCo, EuropCar, Abu Dhabi Mall and many friends of the Beach Rotana. Over 3,500 tickets were sold for the event, all directly benefiting the charities.
Rotana currently manages a portfolio of over 100 properties throughout the Middle East, Africa, South Asia and Eastern Europe with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels ‘Treasured Time’. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana and The Residences by Rotana. Treasured Time. The Rotana promise to you.