A Slice of Italian Life, from the Heart of Italy to Mirdif City Centre
Alshaya opens its first Al Forno restaurant in the UAE
Dubai, 06 October 2010: Al Forno, the wood oven trattoria restaurant at the heart of Mirdif City Centre Mall, officially opens its doors today. Owned and managed by M.H. Alshaya Co., the eatery prides itself on serving authentic and delicious home style cuisine straight from the heart of the Italian countryside. The opening at Mirdif City Centre marks Al Forno’s debut in the UAE and follows the brand’s success in Kuwait.
Al Forno offers a welcome start, end or break to those indulging in some retail therapy at the Emirate’s newest mall. The restaurant is imbued with all the traditional touches of an Italian family restaurant – from terracotta tiles and red brick walls, to picturesque Italian landscapes painted on the walls. With a signature abundance of extra virgin olive oil on every table, guests can enjoy fresh bread and Italian grissini (breadsticks) accompanied with a bowl of olive tapenade to keep hunger pangs at bay, whilst browsing through the extensively appetizing menu.
The menu includes an array of authentic starters, Zuppe e Insalate (soups and salads) and Anti pasti (appetizers). Al Forno focuses on the simple pleasures of fresh homemade pastas, pizzas baked using an original wood-burning oven for the ultimate in authentic flavour, and rustic classics including Stinco do Agnello (braised lamb shanks with rosemary sauce), Scaloppini con Funghi (beef piccata with mushroom cream sauce) and Cernia con pesto di limone e basilica (grouper fillet with lemon and basil pesto).
For those with a sweet tooth, the Dolci (dessert) list includes Italian classics such as Tiramisu, Torta della nonna (home made chocolate cake and ice cream) and of course a selection of Gelati e sorbetti (ice creams and sorbets) complemented by the classic Italian espresso or cappuccino.
Nader Hallal, Head of Marketing for Alshaya’s Food Services division said:
“Food in Italy is cooked with love, and at Al Forno we’re passionate about bringing authentic tastes and flavours to the heart of Dubai. With the open kitchen and wood burning pizza oven, all of our guests get to experience a little of La Dolce Vita. As well as being the perfect setting for family dining, Al Forno is a great place to meet with friends and take a well earned break after a shopping spree.”
Al Forno is located at Mirdif City Centre Mall, Dubai, UAE and is open daily from 9am to 12:30 am. For information and reservations call +971 4 2316745 or email email@example.com.
AL FORNO, the gem in Italian dining, offers traditional, authentic and hearty home-style cuisine from across the length and breadth of Italy, from the simple pleasures of fresh home-prepared pastas to pizzas baked using an original wood-burning oven for a most unique flavour.
The Italian countryside ambience of AL FORNO combines original terracotta tiles, inverted basket lampshades, Italian ceramic pottery and a traditional wood fired oven. The open kitchen provides an interesting glimpse of the hustle and bustle of la cucina and portrays true Italian spirit.
AL FORNO offers an imaginative menu from the heart of Italy. A diverse range of menu selections includes traditional delicacies such as soups, salads, appetizers, risottos and pastas.
AL FORNO blends tradition, balance and simplicity - the key to true Italian cuisine.
About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 55 of the world’s most recognised retail brands, including Starbucks, H&M, Mothercare, Debenhams, American Eagle, Pottery Barn, Pottery Barn Kids, P.F. Chang’s, Office Depot and Boots. The company operates 1,900 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Services, Optics, Pharmaceuticals, Office Supplies and Home Furnishings.
M.H. Alshaya Co. stores can currently be found in 15 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland, Slovakia and Czech Republic. It employs more than 20,000 people from over 80 nationalities.
The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments. Learn more about the company at www.alshaya.com.
For media enquiries and to discuss opportunities for media reviews contact:
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T: +971 4 3344550