Abu Dhabi Wins Accolade for ‘Best Stand in Middle East Region’ at ITB Berlin
Featuring the best of the emirate’s attractions and hotels
Spearheaded by The Department of Culture and Tourism – Abu Dhabi, the stand includes a delegation of partners and stakeholders from the emirate’s tourism proposition
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) picked up the award for the ‘Best Stand in Middle East Region’ at ITB Berlin in Germany for its pavilion featuring the best of the emirate’s attractions and hotels.
DCT Abu Dhabi was joined by 48 partners and stakeholders between the 7th and 11th March, including the Emirate’s national airline, Etihad Airways, along with leading hotels, destination management companies; tour operators; and key attractions from across all three regions.
HE Sultan Al Mutawa Al Dhaheri, Executive Director – Tourism Sector at the Department of Culture and Tourism – Abu Dhabi, said: “We are very proud to pick up this award which is testament to the hard work of everyone involved in showcasing the emirate here in Germany. Our pavilion was exciting and entertaining for our visitors, and gave people an immersive experience of visiting the emirate utilising virtual reality, the latest technology, and live demonstrations.”
“Our participation in ITB Berlin this year has been impressive, as Abu Dhabi was awarded in the “Personal Security” category in the Destination Satisfaction Index (SDI), and seven of Abu Dhabi’s best hotels have also been honoured.” HE Al Dhaheri Added.
DCT Abu Dhabi has been attending ITB Berlin since 2005 and it is one of the most prestigious travel trade fairs in the world attracting thousands of exhibitors and hundreds of thousands of visitors.
About The Department of Culture and Tourism – Abu Dhabi:
The Department of Culture and Tourism – Abu Dhabi conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction that enriches the lives of visitors and residents alike. The Department manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, the Zayed National Museum and the Guggenheim Abu Dhabi. The Department of Culture and Tourism supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key role played by the Department is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.