ADIB partners with Rotana to introduce first hospitality Co-branded card in the UAE
Card to offer customers exclusive hospitality benefits
Abu Dhabi, 16 September 2015: Abu Dhabi Islamic Bank (ADIB), a top-tier Islamic financial services institution, and Rotana, one of the leading hotel management companies with presence in the Middle East, Africa, South Asia and Eastern Europe, have announced today, their partnership to launch the ADIB Rotana Rewards Exclusive Card, which gives customers Rotana Rewards points and privileges every time they spend using the card. The announcement came at a ceremony that was attended today by Sarvesh Sarup, Global Head of Retail Banking, ADIB and Omer Z. Kaddouri, President and CEO Rotana along with representatives of senior management.
The ADIB Rotana Rewards Exclusive Card is the first co-branded hospitality card in the wider Central Eastern Europe & Middle East and Africa (CEEMEA) region developed by a local issuer, and the first globally by an Islamic bank. As it works in conjunction with the existing Rotana Rewards Exclusive programme and can be used for Rotana benefits including free hotel stays and dining offers in any of the 50 Rotana hotels & resorts and over 250 restaurants across the region. The cardholder receives Rotana Rewards points every time they spend using their ADIB-Rotana co-branded card. This includes 2 Rotana points for every AED 1 spent at any of its properties, 1 point for every AED 1 spent in the UAE, and 3 Points for every AED 1 spent internationally. Clients also receive welcome points upon activation of their ADIB Rotana Rewards Exclusive covered card.
Commenting on the partnership, Sarvesh Sarup said: “ADIB is delighted to present the ADIB Rotana Rewards Exclusive card to our customers. The partnership between Rotana and ADIB brings together two market leading UAE brands with a shared set of customer centric values and a rapidly expanding international footprint. The card will bring customers unparalleled value in terms of lifestyle and financial benefits from both the partners. In keeping with best international practices, the card will offer customers the benefit of global contactless payments and special recognition at ADIB’s rapidly expanding Merchant network. We are look forward to working with Rotana and our customer base to keep the new card at the forefront of innovation and value.”
“The launch of this co-branded hospitality card continues Rotana’s history of innovation and industry leadership,” said Omer Z. Kaddouri, President & CEO of Rotana “The ADIB Rotana Rewards Exclusive Card offers an unmatched value proposition to customers who can now look forward to benefiting from a broad range of perks and special services. It’s the first product of its kind in the region and will allow Rotana to provide more engaging guest experiences and further build loyalty among our customer base. As home-grown, Abu Dhabi-based enterprises that went on to establishing a global presence and reputation, Rotana and ADIB share the same core values and commitment to customers, and we hope the introduction of the ADIB Rotana Rewards Exclusive Card is only the beginning of a long and mutually rewarding partnership.”
Additional lifestyle and travel benefits of the card include unlimited airport lounge access, concierge services, rental car discounts, and premium offers for shopping, dining, and travel. The new ADIB Rotana rewards co-branded card will include all benefits of the Rotana Rewards Exclusive program in its annual fee – such as extended checkout times, hotel discounts and the extremely popular dining discount.
The Rotana Rewards Exclusive programme has grown to become one of the most successful hospitality loyalty cards in the region. The programme offers exclusive privileges like late check-out, VIP treatment, upgrades, complimentary dining, points when spending at any Rotana food and beverage outlets, discounts on room rates and miles from partner airlines and much more.
ADIB is one of the largest retail banks in the UAE. Its 750,000 customers benefit from a network of nearly 88 branches and more than 700 ATMs, as well as online, mobile and phone banking, providing them access to their accounts 24 hours a day. Named “Best Bank in the UAE” by The Financial Times’ The Banker publication, ADIB has a rich track record of innovation, including introducing the award-winning Ghina savings account, award-winning co-branded cards with Etihad and Etisalat and a wide range of financing products. The bank has continuously increased its asset base over the past five years and is continuing to build its presence internationally in countries such as Egypt, in which it has 70 branches, as well as the Kingdom of Saudi Arabia, the United Kingdom, Sudan, Iraq and Qatar.