ADNEC to open first ‘Independently-branded Hyatt’ outside US
Move follows ADNEC’s introduction of Aloft hotels in Abu Dhabi and London
Abu Dhabi, October 30, 2011 – The ADNEC-owned, Hyatt Capital Gate hotel is set to become the first ‘Independently-branded’ Hyatt hotel outside the US, when it opens in the coming months.
Hyatt Capital Gate occupies level 18 – 33 at Abu Dhabi’s iconic leaning tower and targets upscale business travellers seeking an authentic Arabian experience.
As a “standalone brand” under the Hyatt umbrella, Hyatt Capital Gate has a very distinctive logo and brand identity. Besides, the hotel’s interiors have a ‘feel’ designed to provide hotel guests and visitors an upscale and truly unique hospitality experience.
“From a very early stage ADNEC and our partners, Hyatt Hotels Corporation, envisioned Hyatt Capital Gate as a ‘one-of-a-kind’ property, in a global city and located inside one of the world’s most outstanding buildings. The standalone identity conferred on Hyatt Capital Gate is an apt reflection of the distinctiveness and splendour of the property,” said Sanjay Tanna, Business Development & Investments Director, ADNEC (Abu Dhabi National Exhibitions Company).
Group and corporate clients of Hyatt Capital Gate will benefit from the ample meeting facilities at ADNEC - from three, state-of-the-art banqueting halls with a 750-guest capacity, to 20 smaller meeting rooms that can accommodate ten to 100 attendees.
The move for an ‘independently-branded Hyatt’ underlines ADNEC’s reputation for innovation and follows the company’s introduction of Aloft-branded hotels, in Abu Dhabi and London. The Aloft Abu Dhabi, which opened in late- 2009, was the very first Aloft hotel in Europe, Middle East & Africa, while Aloft London ExCeL- which is set to open this week, will be the first Aloft in the UK capital.
Aloft targets the new generation of savvy business travelers seeking to be “in-charge” and “in-the-know” at all times. Aloft Abu Dhabi, besides being the largest Aloft in the world, is also the only Aloft property with a rooftop lounge with a capacity of up to 500 guests, and a stunning outdoor banqueting space that can serve up to 750 guests.
The opening of the Hyatt Capital Gate will provide ADNEC with the perfect hospitality mix on-site: lavish luxury on the one hand, as well as affordable accommodation on the other. While Hyatt Capital Gate will cater to the upscale business market, Aloft Abu Dhabi will attract the new generation, forward-thinking travellers.
A number of other hotels including a Premier Inn and three Rotana properties are due to open in the coming months at Capital Centre, ADNEC’s 23-tower micro-city development, located adjacent to the thriving Abu Dhabi National Exhibition Centre.
Abu Dhabi National Exhibitions Company (ADNEC) is a strategic international venue development and management company. ADNEC’s venue portfolio includes one of the most modern exhibition centres in the world - the Abu Dhabi National Exhibition Centre, and the UK capital’s largest exhibition and conference venue, ExCeL London.
ADNEC is creating unique business districts to serve Abu Dhabi’s rapid expansion and emergence on the global stage. Development projects surrounding the Abu Dhabi National Exhibition Centre include Capital Centre (a mixed-use development of 23 residential, commercial and mixed-use towers adjacent to the exhibition centre), Marasi Village (a luxury waterfront development comprising 81 luxury villas for sale exclusively to UAE Nationals), Capital Gate (an iconic 35 storey gravity-defying tower, featuring the 5-star hotel - ‘Hyatt Capital Gate’) and a 20,000sqm Marina zone.
For more information visit www.adnec.ae; www.excel-london.co.uk; www.capitalgate.ae; www.capitalcentre.ae; www.alaincc.ae; www.marasivillage.ae;boxofficeme.com.