AED 56,000 raised during Aloft’s second charity run for UNICEF
450 participants race through ADNEC’s halls in support of “Road to Awareness” drive
Abu Dhabi – 12 of September 2011 – More than 450 enthusiastic participants ranging in age from 6 to 60 raised AED 56,000 at the second annual “Aloft Runs for Children” charity run organised at the Abu Dhabi National Exhibition Centre.
The success of this year’s event follows on from the AED 37,000 that was raised by more than 120 participants in 2010. This year’s target of AED 75,000 was very ambitious said Stephan Vanden Aweele General Manager of Aloft Abu Dhabi. “We wanted to set a very high target so we could really push ourselves to achieve this; we are extremely pleased with what was accomplished today,” he said, thanking all participants and event partners.
The event was held in support of Starwood’s global fundraising “Road to Awareness” initiative which aims to raisea total of $250,000 for UNICEF’s Educational Programmes in Pakistan and Romania.
Taking place 8:00 am – 6pm on Friday September 9th, the run and was open to teams and individuals competing for different prizes: most kilometres completed in 10 hours per team, best performance in the 6, 10 and 20km runs, youngest and oldest average team age, besides a special prize for fastest lap in the children’s category. For each km run, participants qualified for several grand prizes including flights, stays, dinners and health club memberships at Starwoood properties worldwide.
“Starwood’s ‘Road to Awareness’ initiative is a very well-planned and targeted endeavour for charity and a good example of what can be achieved by involving various communities across the world. We are delighted to have played our part in the success of this event,” said Christina Anthony, ADNEC’s Sales & Marketing Director.
Last years “Road to Awareness” fundraiser had originally planned to raise $250,000; however, the total contribution surpassed $400,000. This year, with more than two weeks before the completion of the fund-raising exercise, “Road to Awareness” looks set to replicate the tremendous success achieved in 2010.
For more information about Aloft Abu Dhabi please contact Jennifer Highland at
Jennifer.firstname.lastname@example.org or on 02-406-3392
For more information about UNICEF please contact Liz Jones at email@example.com
or on +44 207 375 6096
About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure
companies in the world with 1025 properties in 100 countries and 145,000 employees at
its owned and managed properties. Starwood Hotels is a fully integrated owner, operator
and franchisor of hotels, resorts and residences with the following internationally
renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®,
Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element
SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier
developers and operators of high quality vacation interval ownership resorts. For more
information, please visit www.starwoodhotels.com.
UNICEF is the world’s leading organisation working for children and their rights in more
than 190 countries. As champion of the United Nations Convention on the Rights of the
Child, UNICEF works to help every child realise their full potential. Together with our
partners, UNICEF delivers health care, nutrition, education and protection to children in
urgent need, while working with governments to ensure they deliver on their promise to
protect and promote the rights of every child. UNICEF relies entirely on voluntary
donations from individuals, governments, institutions and corporations, and is not funded
by the UN budget. For more information, please visit www.unicef.org.uk
About Check Out For Children
The Check Out for Children partnership between UNICEF and Starwood Hotels &
Resorts was launched in London in November 1995 by UNICEF Goodwill Ambassador
Sir Roger Moore KBE. The programme now operates in over 250 hotels across Europe,
Africa, the Middle East and Asia. In 2006, Starwood Hotels & Resorts won the UNICEF
UK’s prestigious Corporate Partnership Award in recognition of its significant
contribution to the work of UNICEF. The award, which is only granted every 10 years, is
given as a way of acknowledging the exceptional contribution of an organization to the
fulfillment of UNICEF’s mission for children during the last decade. Since 1995, guests
at participating Starwood hotels around the world have donated over US$24 million to
UNICEF by agreeing to the addition of US$1 (or local currency equivalent) to their bills
when they check out.