‘Afterschool Afternoons’ at Mirdif City Centre offers a midday treat with special deals tailored to parents and children
Over 40 exclusive ‘after school’ promotions from 2-6pm, Sunday to Wednesday
Dubai, UAE 05 September, 2011 – ‘Back to School’ takes on an exciting new pace with Mirdif City Centre’s ‘Afterschool Afternoons’ promotion, extending the fun beyond the classroom. Starting today until October 31, parents, children and midday shoppers who visit the mall from Sunday to Wednesday between 2:00-6:00pm will be able to take advantage of a range of exclusive store offers, dining deals and fun-tastic promotions at Playnation’s attractions.
With over 40 exciting deals – and countless combinations to spend an afternoon, the ‘Afterschool Afternoons’ promotion at Mirdif City Centre is the only shopping mall this season to create a tailor-made experience for the important midday crowd - parents with children and the afternoon shopper.
All visitors to Mirdif City Centre during the promotional timings will be able to save anywhere from 20% up to 50% off at participating retailers across fashion and children’s wear, electronics, homewares, sporting goods, accessories and services. There are kid-friendly meal deals at Chili’s, Uno Chicago Grill, Mango Tree Bistro, Carluccio’s and Zafaran, while those with energy to spare can fuel up at Playnation with promotional packages for additional, unlimited or discounted experiences at iFly Dubai, Soccer Circus Dubai, Magic Planet and Little Explorers.
To add to the ‘Afterschool Afternoons’ cheer, adults and children can pose for the perfect photo opportunity at the fun and nostalgic ‘Back to School’ themed backdrops located throughout the mall. A keepsake on its own, however visitors can then post up their ‘Afterschool Afternoons’ experience on the popular Mirdif City Centre Facebook page for the chance to win the hottest school or work gadgets – an iPad.
“The ‘Afterschool Afternoons’ promotion is the result of paying attention to, and catering to the specific needs of our visitors – in this case, the midday post-school and afternoon shopper,” said Yousif Al Ali, Asset Director for Mirdif City Centre. “Tuned to the Back to School season, our ‘Afterschool Afternoons’ promotions have broad appeal whether you’re a parent, single or with friends looking to shop, dine or spend a leisurely afternoon at the mall. There’s something for everyone visiting Mirdif City Centre and ‘Afterschool Afternoons’ is another way we’re setting new benchmarks for the way we interact with the community.”
For further information on Mirdif City Centre, please visit www.mirdifcitycentre.com or the Mirdif City Centre’s Facebook Page, www.facebook.com/mirdifcitycentre .
About Mirdif City Centre:
Mirdif City Centre is the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, the leading shopping centre pioneer in the MENA region. Mirdif City Centre offers a spectacular architectural backdrop to a very impressive list of retail and entertainment concepts - many of which are new to the area.
Strategically located on Emirates Road and Tripoli Street along Dubai’s Eastern growth corridor, Mirdif City Centre offers easy access with 12 entry and exit points at different levels of its 7,000 vehicle car park. The shopping mall is the first in the region to follow ecologically friendly and sustainability compliant construction techniques from its early design stages and is in the process of acquiring a Gold LEED certification.
With a gross leasable area extending to 196,000 square metres, it is home to 430 world class stores and a market mix that includes brands from retailers in key categories such as convenience, service, fashion, home, electronics, entertainment and leisure, giving shoppers a wealth of choice. Key anchor stores include Carrefour, VOX Cinemas, Debenhams, Emax, Centrepoint, Crate & Barrel, Home Centre and Fitness First.
The Centre’s entertainment includes some new and unique leisure concepts such as a special children’s ‘edutainment’ centre - Playnation with an indoor ‘iFLY’ sky diving experience, a 12 lane bowling alley, Soccer Circus Dubai, an Aquaplay area for younger children and a 10 screen multiplex cinema.
The AED 3 billion centre was funded by Majid Al Futtaim Properties and Emirates National Bank of Dubai.
Majid Al Futtaim Properties
Majid Al Futtaim Properties is leading developer of shopping malls together with hotels and mixed-use community projects in the MENA region. Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment in the Middle East and North Africa (MENA). It currently owns and operates ten world-class shopping malls in the region with three of its flagship projects based in Dubai. Majid Al Futtaim Properties has earned numerous accolades and awards from international organizations that have recognized its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 135 million visitors during 2010.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mall of the Emirates is a world-class shopping mall, housing over 520 international retail brands including 60 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and VOX Cinemas and many more, and a host of delicious fine dining outlets.