Ajman to enhance tourism opportunities after successful participation at ATM
Website launch and new promotional video are highlights of their participation
Ajman, UAE (April 28, 2016) – The Ajman Tourism Development Department (ATDD) will continue to develop effective strategies to enhance tourism opportunities in the emirate after seeing great interests from visitors and exhibitors at this year’s Arabian Travel Market.
The Ajman stand attracted high levels of interest from numerous dignitaries and VIPs visiting the exhibition. Visitors included His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, His Highness Sheikh Ahmed Bin Saeed Al Maktoum, President of Dubai Civil Aviation, His Highness Sheikh Abdul Aziz bin Humaid Al Nuaimi, Chairman of Ajman Tourism Development Department and His Highness Sheikh Rashid Bin Humaid Al Nuaimi, Chairman of Ajman Municipality and Planning Department.
These high-level visitors expressed their admiration for all the efforts being made by Ajman Tourism Development Department to promote Ajman as a business, family and leisure destination.
The highlight of this year’s participation was the launch of www.ajman.travel, a brand new website dedicated to Ajman as a destination. Sheikh Abdul Aziz launched the website which went live on the first day of ATM. ATDD also released its promotional video that highlights the many attractions in Ajman and fully described the concept of “Sincerely Emirati”, the destination’s brand slogan which redefines the true meaning of Arab hospitality.
HE Faisal Al Nuaimi, General Manager of ATDD was impressed with the result of this year’s participation: “We are very pleased with the result of our participation in ATM. After the launch of the new destination website, we have received enormous interests from other participating delegations including government entities, travel agencies, investors and the international media who would like to learn more about Ajman. We discussed several future collaborations which we hope will eventually result to more tourists visiting the emirate. We are on the right track to reach our target of five million visitors annually by 2021.”
Participants of the exhibition also expressed positive feedback.
Kai Schukowski, General Manager of Kempinski Hotel Ajman, commented: “ATM is consistently increasing the "bar" in terms of worldwide travel exhibitions and over the last three years, Ajman Tourism has strongly grown and established itself with a clear vision to move the emirate forward in line with the UAE's rapid expansion plans. Being the first five star hotel in the emirate, we strongly value the support and all the initiatives, as well as campaigns that ATDD is undertaking, as it puts Ajman on a global map and consolidates the destination on its own.”
“This year’s ATM is quite busy as expected. We’ve actually managed to secure quite a number of important meetings by participating in this year’s exhibition and look forward to the outcome and materialization of these meetings. Ajman holds tremendous potential as a destination and the development vision is there from the government. Ajman Tourism Development Department was created about four years ago and that goes a long way to show that tourism is a top priority,” said Michele.Frignani, General Manager of Ajman Saray Hotel and Resort.
Victor Dsouza, Manager – UAE of Arabian Experience, said: “It has been good overall and there is quite a lot of movement happening in the Middle East Section of the exhibition. As a tourist destination, Ajman Tourism has been putting in a lot of efforts from the visibility perspective starting from the WTM in 2015 to the ITB in Berlin in March and now the ATM. The layout of the stand as well as positioning of the pavilion was very good and easily accessible to the attendees of the exhibition.”
Ashutosh Sharma, General Manager of Ajman Beach Hotel, commented: “We are very pleased to represent our property under the umbrella of Ajman Tourism Development Department. It gave us a great exposure by getting in touch directly with the industry partners on a larger scale that will eventually bring more business to our hotel. We applaud the great initiatives taken by ATDD to promote Ajman as a tourist destination and their efforts to boost the hospitality industry in the emirate. We hope to be part of the team again next year.”
“We are so grateful to Ajman Tourism for giving us the opportunity to showcase our newest NINE Degrees Spa at an event such as Arabian Travel Market. Not only did it allow us to give potential guests a sneak preview of our offering, it also illustrated Ajman’s growing reputation as a spa and wellness destination with leisure tourists from all over the world who appreciate the Emirate’s year-round sunshine, world-class hotels and unique heritage experiences,” said Ebrahim Malekzadeh, CEO and Founder, Esadore International. Visitors to the stand enjoyed complimentary massage treatments at a unique pop-up created by the team at Esadore International, the company behind the newly-opened Spa at Fairmont Ajman by NINE Degrees. This area gave visitors a sneak preview of the new spa, which specializes in wellness, rejuvenation and beauty therapies inspired by the cultures of the Orient and Middle East.
The Ajman Tourism stand included Ajman Saray, Fairmont Ajman, Kempinski Hotel Ajman, The Ajman Palace Hotel, Ramada Beach Hotel Ajman, Ramada Hotel & Suites Ajman, Ajman Beach Hotel, Musandam Sea Adventure Travel & Tourism, Arabian Experience and Anta Travel & Tours.
About Ajman Tourism Development Department:
Ajman Tourism Development Department (ATDD) was established by His Highness Sheikh Humaid Bin Rashed Al-Nuaimi, Member of the Supreme Council and Ruler of Ajman.
ATDD aims to highlight the importance of tourist attractions available in the Emirate of Ajman, and lay down strategic plans for tourism promotion, locally, regionally and internationally, via holding/participating in conferences, exhibitions, and international promotion campaigns. ATDD also works on organizing and developing the tourism industry in the Emirate of Ajman, improving the potentials and services of tourism facilities with the aim of increasing national income.
ATDD is also responsible for preparing legislations, rules and regulations needed to organize and develop the tourism sector in the Emirate in cooperation with competent authorities. It also supervises tourist attractions in the Emirate, and makes sure that the facilities provided go in line with world standards with aim of luring tourists from around the world.
Classification of hotel establishments and facilities and supervising their tourist-oriented services, licensing and classification of tourism and travel agencies and supervising their performance also come high on the agenda of ATDD.