Al Bayader International showcases industry-leading food packaging solutions expertise at Gulfood 2011

CEO Nidal Haddad shares his insights on how understanding the supply chain in food packaging can lead to mature business practices as new concepts in food packaging solutions from Al Bayader International are put on display at their exhibition stand

First-hand information on how an in-depth understanding of the supply chain can lead to mature business practices in the food packaging industry are to be revealed by Nidal Haddad, CEO, Al Bayader International as he speaks in Day 1 of the Gulfood Conference scheduled on 28 February 2011.

As the main speaker of the third session, the theme of his presentation will be ‘Understanding the Supply Chain – a step towards mature business practice’, where he is expected to touch on topics such as Supply Chain in the Food Packaging industry – how important and relevant is it; Manufacturing, distribution and logistics: In-house or Outsource?; Control + flexibility = customer satisfaction as control retention actually allows for flexibility; and how a strong and efficient supply chain provides for stronger retail market.

With Gulfood 2011 – the Middle East’s largest food, drink, foodservice and hospitality event – happening on 27 February – 2 March 2011, Al Bayader International will put on display new concepts in food packaging solutions at their stand located at S1-D2 of Sheikh Saeed Hall of the Dubai World Trade Centre.

Innovative food packaging solutions such as crystal clear PET containers and multipurpose PET cups with double-action lids are expected to provide visitors at Gulfood 2011 a glimpse into the company’s vision of the future. Additionally, new developments in the private label arena, such as nine-colour printing for clear PET cups, will likewise be highlighted by Al Bayader at the event.

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About Al Bayader International:

Al Bayader International has established itself as an innovative Middle East-based manufacturer of comprehensive packaging solutions delivering added value to the global food and beverage industries.

Established in the United Arab Emirates in 1990, the company today has over 300 business partners across the globe. It boasts a catalogue of more than 1000 innovative packaging and disposable solutions, and leads several GCC markets with a substantial market share.

Al Bayader has a product for every need and occasion - from tableware to containers including boxes, trays and platters, baking moulds and sheets to bags for food wrapping, hygiene and protection and decoration accessories. These products are produced in a range of materials including paper, aluminium and microwaveable plastic.

The company’s head office was established in Sharjah initially comprising an 8000 sq metre distribution centre and extensive showroom. In 2000, three additional warehouses were added covering some 4000 sq metres.

The first branch office was established in Abu Dhabi in 2001, and Al Ain, Ras Al Khaimah and Fujairah commenced operations in 2002. The first regional branch outside the UAE was established in Doha – Qatar in 2003 while Muscat – Oman was opened in 2005.

The Jebel Ali logistics and supply chain facility opened in 2008 while the manufacturing plant opened in 2010, fully-equipped with state-of-the-art machines and production lines using the latest technology available in the plastics industry. Its Syria office will be opened also this year at one of the most prestigious office and commercial districts in the capital Damascus.

Among a series of firsts, the company pioneered the introduction of a complete retail line to the market; was first to tailor-make products according to clients’ needs in the region; first to launch a comprehensive specialised catalogue in the region and the first to have a presence at key international industry events.

Two decades on, Al Bayader’s local market knowledge and understanding of the business challenges faced by its diverse range of customers is unrivalled. Whether it may be the simplest issue of wrapping film to a more complex challenge of meeting the demand for environmentally friendly products, Al Bayader develops creative, practical and functional products for its customers and consumers.

In the Hypermarkets segment, Al Bayader has emerged as the clear market leader, with an impressive 90 per cent market share in UAE, Qatar and Oman, and a 50 per cent market share in Saudi Arabia, Kuwait and Bahrain. It also maintains a healthy portion of the market in the remaining Arab countries with a 15-20 per cent market share.

In the Hospitality & Catering segment, Al Bayader is the preferred supplier for a wide range of leading hotel and restaurant chains as well as franchise sectors. It is also a supplier to many leading international and regional airlines, including British Airways, Emirates, Air Arabia and Etihad.

On the consumer front, with families becoming more cost and convenience conscious, demand for the FUN® range of disposable containers has experienced healthy growth year-on-year.

In addition to the fast growing hypermarket and supermarket sectors, are new consumer markets that are fuelling Al Bayader’s growth such as petrol service stations and convenience stores.