Alexandria City Centre hosts HELP-PORTRAIT, a global initiative allowing photographers to use their time, gear & expertise to give back to those in need
Alexandria City Centre gives back to the community, joining forces with EMSA Photography Club and the Ayadi Al-Mostakbal Charity Oncology Center to help raise funds for new cancer treatment facility.
Egypt, Alexandria – November 15, 2011 – Recently, visitors to Alexandria City Centre can purchase touching photography images from the EMSA Photography Club – the legally recognized non-governmental organization, registered in the Egyptian Ministry of Social Solidarity.
In association with HELP-PORTRAIT, a global initiative and community of photographers coming together across the world to use their photography skills to give back to their local community, all proceeds will be donated to Alexandria’s Ayadi Al-Mostakbal Charity Oncology Center –ultimately aiding cancer patients from the local community, while raising funds to create a new state-of-the-art cancer treatment facility.
“The quality of photography on display is incredible – the EMSA Photography Club truly showcases Alexandria’s local talent, as well as their genuine community spirit. At Alexandra City Centre, we also take great pride in our dedication to community outreach and are pleased to play host to this extraordinary initiative. With all proceeds ultimately given to Alexandria’s Ayadi Al-Mostakbal Charity Oncology Center, we encourage all customers to visit this charitable exhibition”, said Hisham Jaheen, Acting Country Manager for Majid Al Futtaim Properties Egypt.
Art is considered a language of its own, and cuts across all ages, races, and political views, aiming to influence others through its story. The HELP-PORTRAIT campaign sold images for 15 L.E with all proceeds going to charity.
EMSA Photography Club
http://emsa.org.eg/photography or http://www.facebook.com/group.php?gid=285668245033
Help Portrait – Alexandria
Ayady Future Centre for Cancer Treatment
About Alexandria City Centre:
Suitably located on the Alexandria Cairo Desert Road, opposite to the Alexandria International Park, Alexandria City Centre is the only regional mall in the city. The landmark shopping destination opened in January 2003 to offer its customers a unique shopping, lifestyle and entertainment experience. The Centre completed a massive extension programme in late 2009 that has increased the total number of retail stores in the mall from 82 to 161, spread over a trading area of 60,454 square metres.
With a wide selection of international and local fashion and lifestyle brands, a 14,771 square metre Carrefour Hypermarket, seven-screen renaissance cinema, an international food court and the popular family entertainment destination, Magic Planet, Alexandria City Centre is the biggest shopping mall in the city. It provides an international shopping experience to the residents and visitors of Alexandria.
About Majid Al Futtaim Properties
Majid Al Futtaim Properties is leading developer of shopping malls together with hotels and mixed-use community projects in the MENA region. Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment in the Middle East and North Africa (MENA). It currently owns and operates ten world-class shopping malls in the region with three of its flagship projects based in Dubai. Majid Al Futtaim Properties has earned numerous accolades and awards from international organizations that have recognized its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 135 million visitors during 2010.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mall of the Emirates is a world-class shopping mall, housing over 520 international retail brands including 60 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and VOX Cinemas and many more, and a host of delicious fine dining outlets.