All-new Ferrari World Abu Dhabi Showcased at Arabian Travel Market 2016
The first Ferrari-branded theme park celebrates the evolution of its entertainment offering in its 5th year of success
Abu Dhabi, United Arab Emirates, 26 April 2016: Ferrari World Abu Dhabi is showcasing 5 years of achievements at the Arabian Travel Market (ATM), taking place from 25 to 28 April at the Dubai World Trade Center. At the event, the first Ferrari branded theme park is highlighting its impressive expansion project and evolutionary journey towards an all-new entertainment experience.
Jesse Vargas, General Manager at Ferrari World Abu Dhabi said: “ATM is a great opportunity for us to showcase progress of the Park’s development to our partners and key-players in the leisure industry. The re-invention of Ferrari World Abu Dhabi, with its unique experiences and record-breaking rides, has contributed to boosting our current capacity by 20 per cent. In less than two years, and with 6 million man-hours dedicated to the project, we have now completed the second phase of the expansion attracting even more families, Ferrari fans, and theme park enthusiasts to the evolving leisure destination of Yas Island.”
The completed second expansion phase at Ferrari World Abu Dhabi, which began in 2014, saw the addition of several new attractions and rides including Karting Academy, Ferrari Driving Experience, the dynamic triple record-breaking roller coaster, Flying Aces, and the ultimate interactive family ride, Benno’s Great Race. In addition, the Park revamped its Junior Training Camp to offer a new range of activities for children, such as the brand new climbing and free fall jumping experiences.
Vargas added, “It has been an exceptional year for us as we celebrate our 5th year of growth in the UAE, and Ferrari World Abu Dhabi is on target to meet our annual goal. I am equally happy to report that we also continue to help create Yas Island as a family-friendly destination and build the UAE into a world-class tourist destination."
The next phase of the Park’s expansion will be completed by early 2017 and will consist of the addition of 3 major rides and attractions that the world has never seen before. Upon completion, guests will be able to enjoy a total of 38 Ferrari-inspired rides and attractions that will see the Park’s overall capacity increase by 40 per cent.
Since opening its doors in 2010, Ferrari World Abu Dhabi has delivered a number of new experiences in order to retain its competitive edge in the ever-changing leisure landscape. By introducing several themed seasonal festivals, such as Winterfest and Festival of Lights, the Park continues to further engage its diversified visiting communities from around the world.
As a testament to its outstanding achievements and ever-expanding proposition in a highly competitive theme park industry, Ferrari World Abu Dhabi has received more than 16 prestigious regional and international awards since its inception; most recently, the Park was named “Middle East's Leading Tourist Attraction” at the World Travel Awards 2015.
About Ferrari World Abu Dhabi:
Ferrari World Abu Dhabi, the first Ferrari-branded theme park in the world opened its doors to fans in 2010 and is currently the largest indoor theme park in the world.
Ferrari World Abu Dhabi celebrates the spirit of the legendary marque. It is home to numerous thrill rides, family-friendly attractions, state-of-the-art simulators, entertaining live shows as well as popular seasonal festivities that bring together extraordinary performances from around the globe. With its gigantic expansion and ongoing reinvention, the iconic red roof will be adding several record- breaking rides in addition to the world’s fastest roller coaster, Formula Rossa, and the latest triple record breaking ride, the biplane-themed coaster Flying Aces.
The unique experience on offer at the theme park caters to visitors of all ages in a climate-controlled environment, all year round. Nonetheless, Ferrari World Abu Dhabi is home to the world’s largest ‘Ferrari Store’ and the ‘Past and Present Store’, a replica of Enzo Ferrari’s first garage. The stores offer exclusive Ferrari collectibles and racing memorabilia for visitors to take home.
Visitors can also choose from one of the five restaurants available at the Park which celebrate authentic Italian culinary traditions, making it the place to live the true Ferrari story.
The Park is managed and operated by Farah Experiences, a wholly owned subsidiary of Abu Dhabi-based Miral Asset Management LLC and is one of the major tourist attractions on Yas Island, the top leisure and entertainment destination in the UAE.