ALOFT RUNS FOR CHILDREN @ ADNEC
In Support of Starwood’s 2011 Road to Awareness Campaign throughout Europe, Africa and the Middle East to Raise Money for UNICEF’s Education Work in Pakistan and Romania
Abu Dhabi – 01st September 2011 – Aloft Abu Dhabi will host the “Aloft Runs for Children @ ADNEC – Family Day” on Friday September 9th, 2011 after its tremendous success of last year as part of Starwood’s Road to Awareness fundraising initiative, which aims to raise US$250,000 for UNICEF’s education programs in Pakistan and Romania where millions of children are missing out on their right to go to school.
The run will take place over 10 hours from 8 am till 6 pm and is open for both teams and individuals. Although the objective is to complete 10 hours of running, participants can run any distance. Teams and individuals will compete for different challenges including most kilometers ran in 10 hours per team, best performance for the special runs (6, 10, and 20km runs), youngest and oldest average team age. For each kilometer ran, participants will enter a grand prize raffle for the chance to win one of many prizes including trips, stays, dinners, health club memberships and many more in one of the Starwood hotels around the world.
Nearly a year after the floods that hit Pakistan and destroyed over 10,000 schools, millions of children are still unable to attend primary school, while poverty and discrimination in Romania means that up to 400,000 children are excluded from the education system.
UNICEF, the world’s leading children’s organization, is working in both countries to urgently overcome these challenges and the money raised through this year’s Road to Awareness campaign will play a vital role in supporting that work.
The funds raised will support eight schools in Southern Pakistan, helping to purchase books and other learning materials as well as supporting the creation of safe spaces to enable children to play and learn. In addition, this year’s Road to Awareness donations will support a ‘Back to School’ campaign in Sindh province, which will use art and media to encourage children to go back to school.
In Romania, funds raised will help to provide some of the country’s poorest communities with essential school equipment, such as blackboards and computers.
UNICEF UK’s Head of Corporate Partnerships, Verity Rowles commented: “It is deeply worrying that millions of children are missing out on their right to go to school. Education can drastically change a young person’s life for the better, giving them the skills, knowledge and confidence they need for a brighter future.”
“I would like to say a huge thank you to everyone at Aloft Abu Dhabi for their support in helping to put it right for vulnerable children in Pakistan and Romania.”
Stephan Vanden Auweele, General Manager of Aloft Abu Dhabi said of the fundraising initiative: “Education can transform lives and breaks the cycle of poverty in which children are caught; it enables individuals to make genuine choices about the kind of lives they wish to lead. We are very enthusiastic about this run and encourage supporters and runners to spend a fun day at Aloft Abu Dhabi, especially that it is all for a good cause and another opportunity for those runners to train indoors during the hot summer days”.
Each year Starwood’s Road to Awareness campaign raises money for a different area of UNICEF’s work and over the past three years has successfully raised over a US$1 million for UNICEF projects around the world.
Road to Awareness is part of the larger Check Out For Children partnership between Starwood Hotels & Resorts and UNICEF. Over the last 16 years of Starwood’s Check Out for Children partnership, guests and associates at participating Starwood hotels have raised over US$25 million for UNICEF globally.
Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa & Middle East, shares, “This vital programme has enabled the vaccination of more than one million children against six potentially fatal diseases and saved their lives. Starwood has extended its partnership with UNICEF to focus on projects providing children all over the world with access to education, enabling them to become fully independent members of society. We look forward to working with UNICEF for many years to come and we are really proud of our associates who work so hard to contribute to this partnership.”
For more information on Road to Awareness and details on how to donate please go to www.roadtoawareness.com
For more information about Aloft Abu Dhabi please contact Soraya Agha at firstname.lastname@example.org or on +971 2 6545077
For more information about UNICEF please contact Liz Jones at email@example.com or on +44 207 375 6096
About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
UNICEF is the world’s leading organisation working for children and their rights in more than 190 countries. As champion of the United Nations Convention on the Rights of the Child, UNICEF works to help every child realise their full potential. Together with our partners, UNICEF delivers health care, nutrition, education and protection to children in urgent need, while working with governments to ensure they deliver on their promise to protect and promote the rights of every child. UNICEF relies entirely on voluntary donations from individuals, governments, institutions and corporations, and is not funded by the UN budget. For more information, please visit www.unicef.org.uk
About Check Out For Children
The Check Out for Children partnership between UNICEF and Starwood Hotels & Resorts was launched in London in November 1995 by UNICEF Goodwill Ambassador Sir Roger Moore KBE. The programme now operates in over 250 hotels across Europe, Africa, the Middle East and Asia. In 2006, Starwood Hotels & Resorts won the UNICEF UK’s prestigious Corporate Partnership Award in recognition of its significant contribution to the work of UNICEF. The award, which is only granted every 10 years, is given as a way of acknowledging the exceptional contribution of an organisation to the fulfillment of UNICEF’s mission for children during the last decade. Since 1995, guests at participating Starwood hotels around the world have donated over US$24 million to UNICEF by agreeing to the addition of US$1 (or local currency equivalent) to their bills when they check out.