ANNOUNCING THE MALAYSIAN DEBUT OF SPG KEYLESS FROM STARWOOD HOTELS & RESORTS: THE FIRST MOBILE, KEYLESS ROOM ENTRY
Rollout Begins Today at Aloft Kuala Lumpur Sentral
Kuala Lumpur, Malaysia.—August 22, 2015 — It’s a mobile office. It’s a virtual wallet. It’s a lifeline. And now, it’s a hotel room key. Today, the smartphone will get a whole lot smarter – especially while on the road. Aloft Kuala Lumpur Sentral with Starwood Preferred Guest® (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), introduces SPG Keyless, the hospitality industry’s first mobile, keyless entry system allowing guests to use their smartphone as a key.
SPG Keyless is a groundbreaking turning point in the traditional hotel experience, redefining the age-old way guests arrive and check-in to their rooms. SPG Keyless – powered by the SPG app – enables guests to bypass the front desk (where available), go directly to their room and unlock their stay with a simple tap of their smartphone.
“The Aloft brand is experiencing phenomenal demand in markets worldwide and technology is changing the way our guests travel. With the roll out of SPG Keyless in the Aloft brand in Malaysia, we are further expanding our ability to meet the demands of tech-forward millennials with our innovative and design-led initiatives,” said Charlie Dang, Regional Vice President South East Asia at Starwood Hotels and Resorts, Singapore.
Gregory Gubiani, Aloft Kuala Lumpur Sentral’s General Manager echoed Dang’s words and said that the keyless project offers “great convenience”.
“We are excited to be the first Hotel company to launch Keyless Check-in in Malaysia. This innovative technology allows Aloft Kuala Lumpur Sentral to further deliver on the wants and needs of our design-savvy and tech-focused guests who use their smartphones for just about every aspect of their lives,” said Gubiani.
HOW IT WORKS
SPG Members must register their phone once through the SPG App and allow push notifications.
After booking a reservation at a keyless hotel and approximately 24 hours before arrival, SPG members are invited to opt-in to SPG Keyless.
Guests will receive a push notification noting that they are checked in and the SPG App will update with his/her room number and Bluetooth key when the room is ready.
Upon arrival at the hotel, the guest can completely bypass the front desk (where available) and go directly to his/her room.
After ensuring his/her Bluetooth is enabled, the guest simply opens the SPG App, holds the smartphone to the door lock, waits for the solid green light and enters the room.
SPG Keyless is an evolution of Starwood’s Smart Check-In, another industry-first that debuted at Aloft hotels in 2011, allowing guests to bypass traditional check-in (where available) and access their rooms with a RFID-equipped key card. Building upon those early learnings to develop SPG Keyless, Starwood tapped the world’s largest lock manufacturer, Assa Abloy, to create an all-new, Bluetooth-enabled lock as well as keyless software, which are designed to securely recognize and connect with a guest’s mobile device.
In addition to the aggressive keyless rollout schedule, Starwood is simultaneously piloting innovations for the next wave of upgrades to the SPG App, which will support and enhance SPG Keyless. These upgrades aim to not only empower guests to control aspects of their stay, but equip hotel associates with the tools they need to continue Starwood’s legacy of personalization and provide meaningful, custom services away from the front desk.