Ascott Brings Artificial Intelligence to the Middle East
To create more efficient operations and better customer experiences.
The Ascott Limited says robot helpers are a game changer for the hospitality industry, as service robots are being tested in Chinese properties with a view to roll out in Middle East.
The world’s largest serviced residence provider, The Ascott Limited (Ascott), is trialing artificial intelligence, to create more efficient operations and better customer experiences.
Tests conducted by Ascott in China involve the use of service robots and if those trials are successful, the technology could make its way to the Middle East. Service delivery for its guests is at the core of Ascott’s philosophy and automated services can play a role in improving operations in the hospitality industry.
Ascott is now actively looking for Middle East partners to provide robotic expertise in the region after noticing improvements in its operations at Chinese properties as a result of the robot trials.
“We are following the progress at our Chinese properties with interest and as automation becomes an integral part of business, Ascott is leading the way in exploring new technologies across the serviced residence sector,” said Vincent Miccolis, Ascott’s Regional GM for the Middle East, Africa and Turkey.
The robots can move around independently within the properties, including the use of elevators. Perhaps most usefully, they can be used to deliver items to apartments, such as slippers, charging cables and groceries, while also collecting items such as laundry. They can also provide information about facilities within the property and its surroundings, essentially playing the role of concierge, including greeting guests as they arrive.
So, how successful are the robots? Out of 165,000 service tasks carried out by the robots at trial properties, 98.64% have been successful. Certainly, Ascott sees them as potentially beneficial in delivering menial tasks or in carrying out particularly repetitive work.
“One of the key takeaways that we are finding from the robot trials is that they are efficient at carrying out simple duties, so that our human colleagues can focus on providing individually tailored services for our guests and really delivering service from the heart,” explains Miccolis.
The Ascott Limited is a Singapore company that has grown to be one of the leading international serviced residence owner-operators. It has over 43,000 operating serviced residence units in key cities of the Americas, Asia Pacific, Europe, the Middle East and Africa, as well as over 31,000 units which are under development, making a total of more than 75,000 units in over 500 properties. The company’s brands include Ascott, Citadines, Somerset, Quest, The Crest Collection, and lyf. Ascott’s portfolio spans more than 130 cities across over 30 countries.
Ascott, a wholly owned subsidiary of CapitaLand Limited, pioneered Asia Pacific's first international-class serviced residence with the opening of The Ascott Singapore in 1984. Today, the company boasts over 30 years of industry track record and award-winning serviced residence brands that enjoy recognition worldwide.
Ascott’s achievements have been recognised internationally. Recent awards include World Travel Awards 2018 for ‘Leading Serviced Apartment Brand’ in the Middle East; 2018 BTME Award for ‘Best Serviced Residence Company’ Middle East; DestinAsian Readers' Choice Awards 2018 for ‘Best Serviced Residence Brand’; TTG China Travel Awards 2018 for ‘Best Serviced Residence Operator in China’; World Travel Awards 2017 for ‘Leading Serviced Apartment Brand’ in Asia, Europe and the Middle East; Business Traveller Asia-Pacific Awards 2017 for ‘Best Serviced Residence Brand’; Business Traveller UK Awards 2017 for ‘Best Serviced Apartment Company’ and Business Traveller China Awards 2017 for ‘Best Serviced Residence Brand’. For a full list of awards, please visit https://www.the-ascott.com/ascottlimited/awards.html.
About CapitaLand Limited
CapitaLand is one of Asia’s largest real estate companies. Headquartered and listed in Singapore, it is an owner and manager of a global portfolio worth S$88 billion as at 31 December 2017, comprising integrated developments, shopping malls, serviced residences, offices, homes, real estate investment trusts (REITs) and funds. Present across more than 150 cities in over 30 countries, the Group focuses on Singapore and China as core markets, while it continues to expand in markets such as Vietnam and Indonesia.
CapitaLand’s competitive advantage is its significant asset base and extensive market network. Coupled with extensive design, development and operational capabilities, the Group develops and manages high-quality real estate products and services. It also has one of the largest investment management businesses in Asia and a stable of five REITs listed in Singapore and Malaysia – CapitaLand Mall Trust, CapitaLand Commercial Trust, Ascott Residence Trust, CapitaLand Retail China Trust and CapitaLand Malaysia Mall Trust.
Visit www.capitaland.com for more information.