ATLANTIS, THE PALM PARTNERS WITH TABLE4ME TO UNLEASH THE POWER OF E-F&B
Diners can use Facebook, Twitter and the Atlantis website to make online, real time table bookings in ten of the resort’s restaurants
Dubai, XX December2013. Atlantis, The Palm is one of Dubai’s most popular dining destinations with its vast range of top-notch restaurants offering everything from family-friendly to fine dining.
Ten of its restaurants, including Saffron, La Brasserie, Nobu, Seafire, Ossiano, Nasimi Beach and newly opened Yuan, can be booked online by diners through their channel of choice including the Atlantis the Palm App, its mobile site, Facebook, Twitter and the hotel’s own website.
In 2011 Atlantis started with a pilot to trial Table4ME’s online booking technology with two of its restaurants. Within six months the resort saw the strong demand for online table bookings and decided to sign up nine of its world-class restaurants in 2012. Year on year Atlantis, The Palm has seen an increase of over 155% in its online table bookings, which since this year continually reach the total allotment of online bookings for non-resident guests.
The Table4ME Facebook widget enables Atlantis’ restaurants to take bookings 24 hours a day and activate specific promotions and marketing campaigns to its fans and followers instantly. Diners can reserve their table on all of the resort’s online platforms and receive an instant, on-screen and email confirmation. This booking widget is fully embedded within the platform it is used in, adopting the branding and look and feel of the resort.
Tiina-Maija Bergman, Managing Partner of Table4ME said: “It’s been great to see the exponential growth in online table bookings at Atlantis’ participating restaurants and to see the resort unleash the power of E-F&B. With Facebook penetration in the UAE standing close to three million users, the opportunity of utilizing this channel to market and convert table bookings is a key success factor for restaurants today.” She added: ”Atlantis, The Palm has fully embraced the E-F&B opportunity that exist in the market and it has been great working with them on continually innovating and optimizing the online opportunity.”
“Our team at Atlantis, The Palm prides itself on being on the forefront of the digital space- from our website, social media efforts, strategic partnerships and beyond,” states Euan Mitchell, Director, Online Marketing at Atlantis, The Palm. “Working with Table4ME allows us to offer even greater service and convenience to our guests, with online table bookings made simple. We look forward to continued success with this partnership.”
Note to Editors:
A licensed partner of ResDiary™, the leading UK based company providing web based restaurant table reservation systems, Table4ME is the leading online, real time restaurant reservations and table management provider in the Middle East. On a global level, in 2012, ResDiary™ successfully processed well over a million covers every month.
The Table4ME online booking tool is unique in that it synchronizes with the restaurant's electronic diary to check actual availability and confirms reservations instantly, unlike other semi-online reservation services that rely on inquiries where e-mails, SMS or telephone calls are used to confirm bookings. Another distinctive feature is the customized white label widget restaurants can use to set up dedicated booking channels for corporate/loyal customers and offer bespoke promotions or pricing that is only visible and bookable by these closed groups. This way, Table4ME completely automates the reservation process, just as it is done in the airline and hotel industries.
In addition to its core online restaurant reservation system, Table4ME offers restaurants without their own websites a Google search optimised Microsite, a validated feedback platform restaurants can include in their automated post-visit emails via a hyperlink, allowing restaurants to receive feedback they can respond to fully “armed” as they are able to know which party is in question; a Facebook App and an iPad Host App that is utilized by front-of-house hosts, reception and restaurant management in hotels or standalone restaurants. Last year the company introduced a Manager’s App that gives users an instant view of current and future (online) bookings, manage availability, and allows them to isolate and manage VIP guests and requests.
These tools do not only enable restaurants to manage their marketing and promotions directly, but also help them to interact with guests and respond to their inquiries instantly through social media platforms.
Besides its technology offering, Table4ME enhances the marketing and distribution reach for its clients through a number of online distribution partners including, www.onlinedubai.com, menupages.ae, www.dubaicityguide.com and www.abudhabicityguide.com allowing restaurants to further maximize their restaurant revenues through third party channels.
About Atlantis, The Palm, Dubai
Atlantis, The Palm is the first entertainment resort destination in the region and located at the centre of the crescent of The Palm in Dubai. Opened in September 2008, the unique ocean-themed resort features a variety of marine and entertainment attractions, as well as 17 hectares of waterscape amusement at Aquaventure Waterpark, all within a 46 hectare site. It is home to one of the largest open-air marine habitats in the world, with over 65,000 marine animals in lagoons and displays including The Lost Chambers Aquarium, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. Aquaventure features 18 million litres of fresh water used to power thrilling waterslides, a 2.3 kilometre river ride with tidal waves and pools, water rapids and white water chargers. Dolphin Bay, the unparalleled dolphin conservation and education habitat, was created to provide guests a once in a lifetime opportunity to learn more about one of nature’s most graceful mammals. Atlantis, The Palm is also known as the culinary destination in the region with a collection of world-renowned restaurants including Nobu and Ronda Locatelli. The resort boasts an impressive collection of luxury boutiques and shops as well as extensive meeting and convention facilities. www.atlantisthepalm.com