Audi road safety lesson is fun for Dubai primary school pupils
Al Nabooda Automobiles teaches children good habits to carry forward in life with Audi ‘Heroes in Training’ programme
Dubai, 12 December 2015: Experts say that teaching road safety to young children is vital to developing good habits and saving lives, and pupils at a Dubai primary school had fun learning the lesson this week.
More than 80 students, ages 3 to 6 year old, at Horizon International School took part in one-hour Audi ‘Heroes in Training’ sessions.
After a briefing on road safety rules, the children got behind the wheel of a fleet of mini electric Audi R8 Spyder cars on an interactive course complete with traffic lights, road signs, junctions and roundabouts.
Children enjoy driving the fleet of Audi R8 Spyder cars in the latest Heroes in Training session by Al Nabooda Automobiles.
Rounding off the session, the youngsters were each presented with Audi ‘‘Heroes in Training’ driving licences.
“It was great fun, but there was a serious side to the exercise as well,” said Ali Al Nabooda, General Manager, Audi, Al Nabooda Automobiles.
“We introduced the Audi ‘Heroes in Training’ initiative last year to build road safety awareness among young children between the ages of 3 and 6 in Dubai and the Norhern Emirates.
“It combines fun with basic education, and has put smiles on the faces of several hundred children, not to mention teachers and parents who recognise that the kids are being taught good, basic road safety habits they can carry forward in life.”
Earlier this year the Ministry of Interior announced that 55 people aged under 18 lost their lives in 2014 in crashes, and warned that parents need to get more serious about their children’s safety.
Traffic officers also reported that 572 youngsters sustained moderate to serious injuries in 148 car accidents involving children last year. Nationwide, child deaths accounted for 7.7 per cent of the 712 people killed in road accidents in the country.
Al Nabooda Automobiles, the exclusive distributor of Audi in Dubai and the Northern Emirates, will be taking the programme to a number of English and Arabic speaking schools next year.
In 2014, the Audi Group delivered approximately 1,741,100 cars of the Audi brand to its customers. The company achieved revenue of €53.8 billion and an operating profit of €5.15 billion in 2014. Audi operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun and Foshan (China) as well as Jakarta (Indonesia). The brand with the Four Rings will start producing cars in Curitiba (Brazil) this year and in San José Chiapa (Mexico) in 2016. Wholly owned subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The company currently employs approximately 80,000 people worldwide, thereof around 58,000 in Germany. Total investment of about €24 billion is planned from 2015 to 2019 – primarily in new products and sustainable technologies. Audi is committed to its corporate responsibility and has anchored the principle of sustainability for its products and processes in its strategy. The long term goal is CO2 neutral mobility.
AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A1, A3 and S3 Sedan, A4 and RS 4 Avant, the A5 Coupe, Sportback, Cabriolet and RS 5, the A6, S6 & RS 6 Avant, A7, S7 & RS 7, A8 L & S8, the Audi Q3, Q5 and Q7, the Audi TT Coupe/Roadster and TT RS Coupe, the Audi R8 Coupe and R8 Spyder as well as R8 V10 plus.